Geeta University official logo

BBA Artificial Intelligence & Data Analytics (In collaboration with Samatrix.io) BBA Artificial Intelligence & Data Analytics (In collaboration with Samatrix.io)

Program

Bachelor of Business Administration in Artificial Intelligence & Data Analytics

Duration

3/4 Years

Eligibility

10+2 with minimum 50% marks

Bachelor of Business Administration in Artificial Intelligence & Data Analytics

BBA (Hons.) – Bachelor of Business Administration in Artificial Intelligence & Data Analytics is a four year undergraduate course that typically covers data mining, machine learning, statistical modeling, programming, and data visualization. Along with which the students also learn about marketing and business principles such as marketing, finance, and operations management.

Students often work on real-world projects and have the golden chance to gain industry experience through internships or co-op programs. The BBA in Artificial Intelligence & Data Analytics program from Geeta University, Panipat, Haryana also provides opportunities for students to develop their communication, teamwork, and leadership skills, which are essential in today’s workplace.

Important Takeaways
  • A BBA in Artificial Intelligence & Data Analytics is 4-Year full-time program
  • Enabling full use of Statistical Modeling, Artificial Intelligence, and Data Analysis techniques for solving business problems
  • Developing the ability to recognise and finalise the findings from a data set, along with the effective presentation of the results using various Business Intelligence Tools
  • Application of the Principles of Data Science for solving real-world problems
  • Learning the use of cutting-edge tools for advanced business analysis
  • Experiential learning that provides the right exposure to be market ready
  • Scholarships based on National Level Entrance Exams (JEE, CUET, NEET, CLAT, and more), Merit Lists & Sports
BBA in Artificial Intelligence & Data Analytics Geeta University – Subjects

Learners gain expertise in statistical analysis, data visualization, business intelligence, data visualization, machine learning, deep learning, natural language processing (NLP), generative AI and data governance. The BBA in Artificial Intelligence & Data Analytics course from Geeta University emphasizes practical applications through hands-on experience with cutting-edge business analytics and AI tools.

Graduates will be prepared for entry-level business analytics and AI analyst positions in organizations.

  • Intro to AI & Data Science
  • Data Analysis using Python
  • R Programming
  • ML for Business
  • Data Visualization Tools
  • Risk & Fraud Analytics
  • Business Intelligence
  • E-Commerce
  • Supply Chain & HR Analytics
  • Strategic Management
Learning Outcomes
  • Use AI and analytics in solving business challenges
  • Gain hands-on skills in Python, R, and visualization tools
  • Understand AI-driven business intelligence systems
  • Analyze real-time data for improved decisions
  • Prepare for AI, analytics, and consulting careers
Why Choose BBA in AI & Business Analytics?

If you’ve been hearing trending words like "big data," "data science," or "AI-driven insights & related analysis," you’re already touching the surface of what this course is all about. The current business sector is evolving rapidly, and companies across industries are turning to data to make faster, more accurate decisions. That’s exactly where business analysts step in.

Here are some compelling reasons why choosing BBA in Artificial Intelligence & Data Analytics course from Geeta University could be the best decision you’ll ever make:

  • High in Demand: Business analysts and data-driven experts are among the most sought-after roles globally.
  • Lucrative Salary Packages: Entry-level salaries are higher than most conventional BBA streams, and experienced professionals command five to six-figures incomes.
  • Versatile Career choices: From finance and marketing to logistics and consulting; each and every field needs analytics pros.
  • Global Opportunities: Business analytics is a skill with international appeal. Your skills are always relevant.
  • Entrepreneurship Friendly: If you are thinking of launching a startup then this course arms you with data skills to analyze markets, competitors, and performance like a pro.

By pursuing a BBA in Artificial Intelligence & Data Analytics degree from Geeta University, you're not just picking a degree but you’re choosing a future-ready career pathway.

Geeta University BBA in Artificial Intelligence & Data Analytics Admission Process
  • Eligibility Criteria: For BBA in Artificial Intelligence & Data Analytics admission, applicants must have completed 12th with a minimum of 50% marks from a recognized board.
  • Selection Process: The selection process for an AI-powered business analytics program is simple. It includes: Application + Personal Interview.

Read More ↓

Enquire Now

Apply by 28th Feb 2026 to avail Early Decision Benefits

Design Your Own Degree With GU

Degree Design

Virtual Campus Tour

Scholarships at Geeta University

We believe that financial constraints should not limit access to quality education. At Geeta University, we offer scholarships based on:

  •  Merit/Percentage in Qualifying Exams
  •  National Level Entrance Exams (JEE, CUET, NEET, CLAT, and more)
  •  Social Responsibility
  •  Sports Performance

GUTS

Geeta University Test of Scholarship
Geeta University (GU) strongly believes that monetary constraints should not be an obstacle for a student to have access to quality education. Geeta University Test of Scholarship (GUTS) provides students with an opportunity to reduce the financial burden and get up to 100% off on tuition fees based on their performance.

Career opportunities after completing a BBA in Artificial Intelligence & Data Analytics program

  • Data Analyst
  • Business Analyst
  • Business Intelligence Analyst
  • Operations Analyst
  • AI Consultant
  • AI Product Analyst
  • AI Project Management Associate
  • AI / ML Architect
  • Business Analytics Consultant
Top Recruiters Include
  • Google
  • IBM
  • Accenture
  • Infosys
  • TCS
  • Deloitte
  • EY
  • Amazon
  • HCL Technologies
  • Fractal Analytics
Why choose Geeta University for pursuing BBA in Artificial Intelligence & Data Analytics?

This is a renowned fact that business intelligence and data analytics specialists are in high demand in today’s job market. The BBA in Artificial Intelligence & Data Analytics course at Geeta University allows students to gain a broad range of skills in areas such as data analysis, programming foundations, data manipulation, and business processes. The curriculum efficiently employs cutting-edge data analytics tools to educate students from a variety of backgrounds about the various domains of business intelligence and related fields. 

Furthermore, data analytics experts provide insights and intelligence that may be used to drive change and make important business and strategic choices. This degree enables students to design issue analyses, develop and validate relevant statistical and machine learning models, create data visualizations, and integrate analysis into solution pipelines. Moreover, students also gain a wide understanding of the basic theories, principles, and applications of management and artificial intelligence while studying BBA AI and Data Analytics course at Geeta University.

40 LPA

HIGHEST PACKAGE

550+

RECRUITERS

3500+

JOB OFFERS

FAQs

This programme mixes business fundamentals like supply chain and HR analytics, E-commerce and strategic management; with technical topics like Intro to AI and Data science, ML for business, risk and fraud analytics; so that you learn both theory and the practical aspect of how it applies to business decisions.
No. While some basics help, the course is designed to teach you programming fundamentals (like Python and R) from scratch, so you can build up your skills as you progress.
As a BBA AI and Data analytics graduate from Geeta University, you can work as a data analyst, business intelligence analyst, AI support specialist, analytics consultant or associate in sectors like finance, IT, e-commerce and research.
Yes, this especially curated BBA artificial intelligence and data analytics curriculum includes practical exercises and labs with real AI and analytics tools so you get experience with the kinds of software and platforms used in industry.
Yes, Geeta University students receive internship guidance and support, with opportunities to work on analytics projects or gain industry exposure with companies in data and AI.