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Program
Bachelor of Business Administration in Artificial Intelligence & Data Analytics
Duration
3/4 Years
Eligibility
10+2 with minimum 50% marks
BBA (Hons.) – Bachelor of Business Administration in Artificial Intelligence & Data Analytics is a four year undergraduate course that typically covers data mining, machine learning, statistical modeling, programming, and data visualization. Along with which the students also learn about marketing and business principles such as marketing, finance, and operations management.
Students often work on real-world projects and have the golden chance to gain industry experience through internships or co-op programs. The BBA in Artificial Intelligence & Data Analytics program from Geeta University, Panipat, Haryana also provides opportunities for students to develop their communication, teamwork, and leadership skills, which are essential in today’s workplace.
Learners gain expertise in statistical analysis, data visualization, business intelligence, data visualization, machine learning, deep learning, natural language processing (NLP), generative AI and data governance. The BBA in Artificial Intelligence & Data Analytics course from Geeta University emphasizes practical applications through hands-on experience with cutting-edge business analytics and AI tools.
Graduates will be prepared for entry-level business analytics and AI analyst positions in organizations.
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Associate Professor, Ph.D. (Management), MBA, M.Com.
Published 20+ Research Papers (ABDC, Scopus, WoS, UGC Care); Contributed 5 Edited Books; Presented at 20+ International/National Conferences; Supervising 4 Ph.D. Scholars (1 Awarded); Holds 2 UK Designs & 1 Indian Patent; Awarded Best Paper at IEEE Conference; Editorial Contributor.
Assistant Professor, M.Phil., MBA, M.Com. Pursuing Ph.D.
Authored book Principles of Banking; Published Research Papers & Book Chapters in Scopus/ABDC Journals; Presented at International Conferences; Recipient of Best Teacher and Researcher Awards; 3 years’ corporate experience at HDFC Bank; Strong contributor in Finance and Commerce.
Associate Professor, Ph.D.
Expert in Behavioral Finance; Coordinator of IEDC Cell at Geeta University; Contributed to research and institutional development in management and finance.
Assistant Professor, Ph.D., UGC NET
Ph.D. in Management; researcher, educator, and author with publications in reputed Scopus and ABDC-indexed journals.
Assistant Professor, Ph.D. (Management), MBA,M.Com, UGC-NET-JRF in Management, UGC-NET Management and UGC-NET Commerce.
Published and presented 40+ Research Papers (Scopus, ABDC, WoS); Contributed Book Chapters in Scopus Indexed Books; Holds Multiple Patents; Specialised in HR and Marketing.
Professor, Ph.D.
Research ,QT ,Statistics
Professor, Ph.D.
Dr. Vivek Rastogi is an academician and researcher with expertise in Management, Human Resource Management, Learning & Development, and Emerging Technologies. He is committed to fostering student growth through innovative teaching, research, industry collaboration, and mentorship. His research interests include technology adoption, consumer behavior, electric vehicles, digital transformation, and organizational development. He actively contributes to academic conferences, curriculum enhancement, and institutional development while promoting a culture of continuous learning and excellence.
Associate Professor, Ph.D.
Authored the book "Managerial Economics", published research papers and book chapters in esteemed Scopus and ABDC journals, and presented research at international conferences. Recipient of the prestigious "Best Team Leader" award. Contributed to teaching and research at the School of Commerce & Business Management.
Assistant Professor, M.Phil., Pursuing Ph.D., MBA
Gold Medalist in M.Phil.; Published Research Papers in (Scopus, WoS, ABDC, Published Book Chapter, Active in Counseling, Admissions, and Teaching; Recognized as a dedicated team contributor at both departmental and university levels.
Assistant Professor Ph.D., M.Phil
Published Research Papers (Scopus, WoS, ABDC); Contributed to conferences at IIMs, NITs and other reputed institutions; Research interests in Digital Marketing and Finance.
Assistant Professor, Ph.D.
Published Research Papers (Scopus, WoS, ABDC); Contributed to conferences at IIMs and other reputed institutions; Research interests in Financial Inclusion, Socio-Economic Development, and Policy Making.
Assistant Professor, M.Com., UGC NET
Passionate & Dedicated Educator specializing in Commerce and Finance. Advancing student success through research, innovation, and technology-driven education.
Assistant Professor, M.Com., NET, MBA, Pursuing Ph.D. (Commerce)
10+ research publications in (ABDC, Scopus, UGC CARE, and other journals), and have presented at 20+ national and international conferences, 1 national patent, 10+ book chapters
Assistant Professor, M.Com. (NET)
Commerce and management faculty
Assistant Professor, Ph.D. (Human Resource)
Professor of Practice
Entrepreneur, 20 +years experience in operations (Sales & Marketing), Senior Management Professional (Industry: Retail, FMCG, Telecom, Service/ DTH, Entertainment)
Professor of Practice
VP & CIO, 25+ years of experience, specialized in driving large-scale digital transformations, improving IT operations, and enabling data-driven enterprises through AI, cloud, and automation.
Professor of Practice
Consultant & Advisor in operational excellence, He is an accomplished leader with 40 years of Leadership roles in Technology Operations Excellence and Management capacities. Specialised in Manufacturing, Repair and Overhaul of Air Craft Instruments, Technology Transfer from Overseas Licensor, Planning and Procurement of Machines and Test Rigs, Maintaining Clean Rooms, Establishing Assembly and Testing Lines for sophisticated mechanical, electro-mechanical, electronic and gyroscopic instruments.
Professor of Practice
Senior Manager Sales Planning 28 years of experience, Head Of Sales Planning with a demonstrated history of working in the automotive industry. Strong professional skilled in Channel Sales, Business Planning, Business Development, Rural Sales, Retail & Wholesale Finance with excellent Analytical Skills.
Professor of Practice
Strategic Advisor | Academic Contributor & Mentor, Supply Chain Management Expert, 30 years experience in the entire spectrum of commercial operations involved in Supply Chain Management
Professor of Practice
24+ years experience, AVP- Capability & Inclusion Strategy, AI-First HR Leader Building AI-Enabled, Inclusive Workforces, Future Skills & Experience Design, Fresher Skilling Mobilizer
Professor of Practice
A visionary social entrepreneur, she transitioned from a corporate role at HSBC to pursue hermission—making skill-building, career clarity,and emotional well-being accessible to all learners. Deeply committed to holistic education, she prepares individuals for life, not just exams. She also leads impactful wellness programs focused on preventive healthcare, mental well-being, and lifestyle awareness for students, educators, and professionals.
Professor of Practice
Sanjay Aggarwal is an Entrepreneur, Mindset Coach, Business Growth Strategist. He established Disha for Success, created an innovative online learning platforms, conducted impactful mindset coaching sessions, established entrepreneurial cells for learning and development, dedicated to philanthropic endeavours.
We believe that financial constraints should not limit access to quality education. At Geeta University, we offer scholarships based on:
Kavya
When I was searching for the best BBA AI & Data Analytics course for admission, I wanted something practical, not just theory. At Geeta University, we actually work on real data projects and tools like Python and Power BI. It made me confident about my career in analytics from day one.
Bhumi Kumari
Taking admission in BBA Artificial Intelligence & Data Analytics at Geeta University was honestly the best decision after 12th. The faculty explains AI concepts in a very simple way, and we get hands-on learning through projects and internships. I feel industry-ready already.
Harsh Sharma
I was confused between BBA and a technical course, but this program gives both business + AI skills. From machine learning basics to business analytics, everything is covered. If you're planning admission in a future-focused course, this is totally worth it.
Dipanshu
What I love most about this course is the career exposure. We learn analytics, business strategy, and AI tools together, which companies actually need today. Geeta University also supports us with internships and placement training, which is a big plus.
Ritesh Kashyap
This course is perfect if you want both business knowledge and technical skills. At Geeta University, we learn AI concepts along with data analytics in a very simple and practical way. The placement support and internship opportunities also help a lot in building confidence for future careers.
Raghav
This AI & Data Analytics program at Geeta University really stood out. The learning is practical—we work on real datasets and tools like Python, which makes a big difference. It’s a great option if you’re planning admission in a future-focused course
Kavya
When I was searching for the best BBA AI & Data Analytics course for admission, I wanted something practical, not just theory. At Geeta University, we actually work on real data projects and tools like Python and Power BI. It made me confident about my career in analytics from day one.
Bhumi Kumari
Taking admission in BBA Artificial Intelligence & Data Analytics at Geeta University was honestly the best decision after 12th. The faculty explains AI concepts in a very simple way, and we get hands-on learning through projects and internships. I feel industry-ready already.
Harsh Sharma
I was confused between BBA and a technical course, but this program gives both business + AI skills. From machine learning basics to business analytics, everything is covered. If you're planning admission in a future-focused course, this is totally worth it.
Dipanshu
What I love most about this course is the career exposure. We learn analytics, business strategy, and AI tools together, which companies actually need today. Geeta University also supports us with internships and placement training, which is a big plus.
Ritesh Kashyap
This course is perfect if you want both business knowledge and technical skills. At Geeta University, we learn AI concepts along with data analytics in a very simple and practical way. The placement support and internship opportunities also help a lot in building confidence for future careers.
Raghav
This AI & Data Analytics program at Geeta University really stood out. The learning is practical—we work on real datasets and tools like Python, which makes a big difference. It’s a great option if you’re planning admission in a future-focused course
This is a renowned fact that business intelligence and data analytics specialists are in high demand in today’s job market. The BBA in Artificial Intelligence & Data Analytics course at Geeta University allows students to gain a broad range of skills in areas such as data analysis, programming foundations, data manipulation, and business processes. The curriculum efficiently employs cutting-edge data analytics tools to educate students from a variety of backgrounds about the various domains of business intelligence and related fields.
Furthermore, data analytics experts provide insights and intelligence that may be used to drive change and make important business and strategic choices. This degree enables students to design issue analyses, develop and validate relevant statistical and machine learning models, create data visualizations, and integrate analysis into solution pipelines. Moreover, students also gain a wide understanding of the basic theories, principles, and applications of management and artificial intelligence while studying BBA AI and Data Analytics course at Geeta University.
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Founded in 1985, the Geeta Group of Institutions has emerged as a major educational hub with institutions spanning school education to doctoral programs. SPBSB benefits from the integrated ecosystem of:
AI-enabled multidisciplinary campus
Communication & Corporate Readiness
Advanced Technology, Certifications, and Industry Skills
