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BBA Digital Marketing

Program

Bachelor of Business Administration in Digital Marketing

Duration

3/4 Years

Eligibility

10+2 with minimum 50% marks

Bachelor of Business Administration in Digital Marketing

This program empowers students with advanced digital tools, SEO, content strategies, and social media management for today’s marketing world.

Program Structure
  • •   Basics of Digital Marketing
  • •   SEO Techniques
  • •   Social Media Marketing
  • •   Content Marketing
  • •   Mobile & Email Marketing
  • •   Web Design & Development
  • •   Marketing Analytics
  • •   Data Mining for Marketers
  • •   Digital Advertising Tools
  • •   Internship & Project
Learning Outcomes
  • •   Design and Manage Digital Campaigns Effectively Across Platforms
  • •   Optimize Content for Search Engines and Analytics
  • •   Gain Expertise in Content and Performance Marketing
  • •   Interpret Data for Digital Marketing Insights
  • •   Prepare for Roles in SEO, SEM, Content, and Influencer Marketing

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Design Your Own Degree With GU

Degree Design

Meet Our Mentors

Guiding Futures with Expertise, Experience & Empathy

Neeraj Rana (Custom)
Dr. Neeraj Rana

Associate Professor, Ph.D. (Management), MBA, M.Com.

Published 20+ Research Papers (ABDC, Scopus, WoS, UGC Care); Contributed 5 Edited Books; Presented at 20+ International/National Conferences; Supervising 4 Ph.D. Scholars (1 Awarded); Holds 2 UK Designs & 1 Indian Patent; Awarded Best Paper at IEEE Conference; Editorial Contributor.

Published 20+ Research Papers (ABDC, Scopus, WoS, UGC Care); Contributed 5 Edited Books; Presented at 20+ International/National Conferences; Supervising 4 Ph.D. Scholars (1 Awarded); Holds 2 UK Designs & 1 Indian Patent; Awarded Best Paper at IEEE Conference; Editorial Contributor.

Anjali (Custom)
Ms. Anjali Ahuja

Assistant Professor, M.Phil., MBA, M.Com. Pursuing Ph.D.

Authored book Principles of Banking; Published Research Papers & Book Chapters in Scopus/ABDC Journals; Presented at International Conferences; Recipient of Best Teacher and Researcher Awards; 3 years’ corporate experience at HDFC Bank; Strong contributor in Finance and Commerce.

Authored book Principles of Banking; Published Research Papers & Book Chapters in Scopus/ABDC Journals; Presented at International Conferences; Recipient of Best Teacher and Researcher Awards; 3 years’ corporate experience at HDFC Bank; Strong contributor in Finance and Commerce.

Pooja Gupta (Custom)
Dr. Pooja Gupta

Associate Professor, Ph.D.

Expert in Behavioral Finance; Coordinator of IEDC Cell at Geeta University; Contributed to research and institutional development in management and finance.

Expert in Behavioral Finance; Coordinator of IEDC Cell at Geeta University; Contributed to research and institutional development in management and finance.

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Dr. Nidhi Gupta

Assistant Professor, Ph.D., UGC NET

Ph.D. in Management; researcher, educator, and author with publications in reputed Scopus and ABDC-indexed journals.

Ph.D. in Management; researcher, educator, and author with publications in reputed Scopus and ABDC-indexed journals.

Dr Anupama (Custom)
Dr. Anupama

Assistant Professor, Ph.D. (Management), MBA,M.Com, UGC-NET-JRF in Management, UGC-NET Management and UGC-NET Commerce.

Published and presented 40+ Research Papers (Scopus, ABDC, WoS); Contributed Book Chapters in Scopus Indexed Books; Holds Multiple Patents; Specialised in HR and Marketing.

Published and presented 40+ Research Papers (Scopus, ABDC, WoS); Contributed Book Chapters in Scopus Indexed Books; Holds Multiple Patents; Specialised in HR and Marketing.

WhatsApp Image 2026-06-18 at 12.55.21 (2)
Dr. Rekha Narang

Professor, Ph.D.

Research ,QT ,Statistics 

Research ,QT ,Statistics 

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Dr. Vivek Rastogi

Professor, Ph.D.

Dr. Vivek Rastogi is an academician and researcher with expertise in Management, Human Resource Management, Learning & Development, and Emerging Technologies. He is committed to fostering student growth through innovative teaching, research, industry collaboration, and mentorship. His research interests include technology adoption, consumer behavior, electric vehicles, digital transformation, and organizational development. He actively contributes to academic conferences, curriculum enhancement, and institutional development while promoting a culture of continuous learning and excellence.

Dr. Vivek Rastogi is an academician and researcher with expertise in Management, Human Resource Management, Learning & Development, and Emerging Technologies. He is committed to fostering student growth through innovative teaching, research, industry collaboration, and mentorship. His research interests include technology adoption, consumer behavior, electric vehicles, digital transformation, and organizational development. He actively contributes to academic conferences, curriculum enhancement, and institutional development while promoting a culture of continuous learning and excellence.

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Dr. Sangeeta Chaudhary

Associate Professor, Ph.D.

Authored the book "Managerial Economics", published research papers and book chapters in esteemed Scopus and ABDC journals, and presented research at international conferences. Recipient of the prestigious "Best Team Leader" award. Contributed to teaching and research at the School of Commerce & Business Management.

Authored the book "Managerial Economics", published research papers and book chapters in esteemed Scopus and ABDC journals, and presented research at international conferences. Recipient of the prestigious "Best Team Leader" award. Contributed to teaching and research at the School of Commerce & Business Management.

Parul Ghanghas (Custom)
Parul S. Ghangas

Assistant Professor, M.Phil., Pursuing Ph.D., MBA

Gold Medalist in M.Phil.; Published Research Papers in (Scopus, WoS, ABDC, Published Book Chapter, Active in Counseling, Admissions, and Teaching; Recognized as a dedicated team contributor at both departmental and university levels.

Gold Medalist in M.Phil.; Published Research Papers in (Scopus, WoS, ABDC, Published Book Chapter, Active in Counseling, Admissions, and Teaching; Recognized as a dedicated team contributor at both departmental and university levels.

Dr Poonam (1)
Dr. Poonam

Assistant Professor Ph.D., M.Phil

Published Research Papers (Scopus, WoS, ABDC); Contributed to conferences at IIMs, NITs and other reputed institutions; Research interests in Digital Marketing and Finance.

Published Research Papers (Scopus, WoS, ABDC); Contributed to conferences at IIMs, NITs and other reputed institutions; Research interests in Digital Marketing and Finance.

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Dr. Neha Arora

Assistant Professor, Ph.D.

Published Research Papers (Scopus, WoS, ABDC); Contributed to conferences at IIMs and other reputed institutions; Research interests in Financial Inclusion, Socio-Economic Development, and Policy Making.

Published Research Papers (Scopus, WoS, ABDC); Contributed to conferences at IIMs and other reputed institutions; Research interests in Financial Inclusion, Socio-Economic Development, and Policy Making.

RED06514 (1)
Ms. Prerna

Assistant Professor, M.Com., UGC NET

Passionate & Dedicated Educator specializing in Commerce and Finance. Advancing student success through research, innovation, and technology-driven education.

Passionate & Dedicated Educator specializing in Commerce and Finance. Advancing student success through research, innovation, and technology-driven education.

Shivani (Custom)
Ms. Shivani Taya

Assistant Professor, M.Com., NET, MBA, Pursuing Ph.D. (Commerce)

10+ research publications in (ABDC, Scopus, UGC CARE, and other journals), and have presented at 20+ national and international conferences, 1 national patent, 10+ book chapters

10+ research publications in (ABDC, Scopus, UGC CARE, and other journals), and have presented at 20+ national and international conferences, 1 national patent, 10+ book chapters

WhatsApp Image 2026-06-18 at 12.55.09
Divya

Assistant Professor, M.Com. (NET)

Commerce and management faculty 

Commerce and management faculty 

RED06510 (1)
Dr. Nidhi Gehlawat

Assistant Professor, Ph.D. (Human Resource)

Dr. Nidhi Gehlawat is an academic professional serving as an Assistant Professor in the school of Commerce and BusinessManagement department at Geeta University, Panipat. She holds a Ph.D. with a core specialization in Human Resources, establishing herself as an expert and a designated specialist within this domain of management studies.
She focuses her research interests and expertise heavily on human resource dynamics, contemporary management practices, and overall academic development. She actively contributes to the scholarly community by presenting her research papers at both National and International Conferences, fostering cross-cultural and industry-academic dialogue.
Her research records include peer-reviewed publications, particularly focusing on *Scopus-indexed, ABDC and UGC-approved journals* , which highlight her dedication to high-impact management research, curriculum advancement, and institutional growth. Through these academic contributions, awards, and professional milestones, she remains a vital asset to both her students and the broader academic development of the university

Dr. Nidhi Gehlawat is an academic professional serving as an Assistant Professor in the school of Commerce and BusinessManagement department at Geeta University, Panipat. She holds a Ph.D. with a core specialization in Human Resources, establishing herself as an expert and a designated specialist within this domain of management studies.
She focuses her research interests and expertise heavily on human resource dynamics, contemporary management practices, and overall academic development. She actively contributes to the scholarly community by presenting her research papers at both National and International Conferences, fostering cross-cultural and industry-academic dialogue.
Her research records include peer-reviewed publications, particularly focusing on *Scopus-indexed, ABDC and UGC-approved journals* , which highlight her dedication to high-impact management research, curriculum advancement, and institutional growth. Through these academic contributions, awards, and professional milestones, she remains a vital asset to both her students and the broader academic development of the university

Pic Karan Gill
Mr. Karan Gill

Professor of Practice

Entrepreneur, 20 +years experience in operations (Sales & Marketing), Senior Management Professional (Industry: Retail, FMCG, Telecom, Service/ DTH, Entertainment)

Entrepreneur, 20 +years experience in operations (Sales & Marketing), Senior Management Professional (Industry: Retail, FMCG, Telecom, Service/ DTH, Entertainment)

Mr. Manish Aanand
Mr. Manish Anand

Professor of Practice

VP & CIO, 25+ years of experience, specialized in driving large-scale digital transformations, improving IT operations, and enabling data-driven enterprises through AI, cloud, and automation.

VP & CIO, 25+ years of experience, specialized in driving large-scale digital transformations, improving IT operations, and enabling data-driven enterprises through AI, cloud, and automation.

Anil Kumar
Mr. Anil Kumar Shahi

Professor of Practice

Consultant & Advisor in operational excellence, He is an accomplished leader with 40 years of Leadership roles in Technology Operations Excellence and Management capacities. Specialised in Manufacturing, Repair and Overhaul of Air Craft Instruments, Technology Transfer from Overseas Licensor, Planning and Procurement of Machines and Test Rigs, Maintaining Clean Rooms, Establishing Assembly and Testing Lines for sophisticated mechanical, electro-mechanical, electronic and gyroscopic instruments.

Consultant & Advisor in operational excellence, He is an accomplished leader with 40 years of Leadership roles in Technology Operations Excellence and Management capacities. Specialised in Manufacturing, Repair and Overhaul of Air Craft Instruments, Technology Transfer from Overseas Licensor, Planning and Procurement of Machines and Test Rigs, Maintaining Clean Rooms, Establishing Assembly and Testing Lines for sophisticated mechanical, electro-mechanical, electronic and gyroscopic instruments.

Mr. Harmangat
Mr. Harkamal Mangat

Professor of Practice

Senior Manager Sales Planning 28 years of experience, Head Of Sales Planning with a demonstrated history of working in the automotive industry. Strong professional skilled in Channel Sales, Business Planning, Business Development, Rural Sales, Retail & Wholesale Finance with excellent Analytical Skills.

Senior Manager Sales Planning 28 years of experience, Head Of Sales Planning with a demonstrated history of working in the automotive industry. Strong professional skilled in Channel Sales, Business Planning, Business Development, Rural Sales, Retail & Wholesale Finance with excellent Analytical Skills.

Ashutosh_Srivastava
Dr. Ashutosh Srivastava

Professor of Practice

Strategic Advisor | Academic Contributor & Mentor, Supply Chain Management Expert, 30 years experience in the entire spectrum of commercial operations involved in Supply Chain Management

Strategic Advisor | Academic Contributor & Mentor, Supply Chain Management Expert, 30 years experience in the entire spectrum of commercial operations involved in Supply Chain Management

Arpana Mutt
Ms. Arpana Mutt

Professor of Practice

24+ years experience, AVP- Capability & Inclusion Strategy, AI-First HR Leader Building AI-Enabled, Inclusive Workforces, Future Skills & Experience Design, Fresher Skilling Mobilizer

24+ years experience, AVP- Capability & Inclusion Strategy, AI-First HR Leader Building AI-Enabled, Inclusive Workforces, Future Skills & Experience Design, Fresher Skilling Mobilizer

Indu Agarwal
Ms. Indu Aggarwal

Professor of Practice

A visionary social entrepreneur, she transitioned from a corporate role at HSBC to pursue hermission—making skill-building, career clarity,and emotional well-being accessible to all learners. Deeply committed to holistic education, she prepares individuals for life, not just exams. She also leads impactful wellness programs focused on preventive healthcare, mental well-being, and lifestyle awareness for students, educators, and professionals.

A visionary social entrepreneur, she transitioned from a corporate role at HSBC to pursue hermission—making skill-building, career clarity,and emotional well-being accessible to all learners. Deeply committed to holistic education, she prepares individuals for life, not just exams. She also leads impactful wellness programs focused on preventive healthcare, mental well-being, and lifestyle awareness for students, educators, and professionals.

Sanjay Agarwal
Mr. Sanjay Aggarwal

Professor of Practice

Sanjay Aggarwal is an Entrepreneur, Mindset Coach, Business Growth Strategist. He established Disha for Success, created an innovative online learning platforms, conducted impactful mindset coaching sessions, established entrepreneurial cells for learning and development, dedicated to philanthropic endeavours.

Sanjay Aggarwal is an Entrepreneur, Mindset Coach, Business Growth Strategist. He established Disha for Success, created an innovative online learning platforms, conducted impactful mindset coaching sessions, established entrepreneurial cells for learning and development, dedicated to philanthropic endeavours.

Virtual Campus Tour

Scholarships at Geeta University

We believe that financial constraints should not limit access to quality education. At Geeta University, we offer scholarships based on:

  • ■ Merit/Percentage in Qualifying Exams
  • ■ National Level Entrance Exams (JEE, CUET, NEET, CLAT, and more)
  • ■ Social Responsibility
  • ■ Sports Performance

GUTS

Geeta University Test of Scholarship
Geeta University (GU) strongly believes that monetary constraints should not be an obstacle for a student to have access to quality education. Geeta University Test of Scholarship (GUTS) provides students with an opportunity to reduce the financial burden and get up to 100% off on tuition fees based on their performance.

Student Testimonial

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Chhavi

Pursuing my BBA in Digital Marketing at Geeta University has been an exciting and career-focused experience. The program helped me understand modern marketing strategies, social media management, branding, and online advertising techniques. The practical assignments and industry-oriented learning environment improved my creativity, communication skills, and digital marketing knowledge

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Sneha

My journey in the BBA Digital Marketing program at Geeta University has helped me build strong professional and analytical skills. The university provides practical exposure through workshops, live projects, and interactive sessions that enhanced my understanding of SEO, content marketing, and digital business strategies. The supportive faculty guidance made learning both engaging and industry-relevant.

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Madhu

Pursuing my BBA in Digital Marketing at Geeta University has been an exciting and career-focused experience. The program helped me understand modern marketing strategies, social media management, branding, and online advertising techniques. The practical assignments and industry-oriented learning environment improved my creativity, communication skills, and digital marketing knowledge

student_photograph20250819160805

Kriti Jain

The BBA Digital Marketing program at Geeta University provided me with valuable learning opportunities and practical industry exposure. The university’s focus on innovation, digital trends, and skill development helped me improve my understanding of online branding, marketing analytics, and customer engagement strategies, preparing me for future career opportunities in the digital industry.

Student Testimonial

Highlights of Our Learning Spaces

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Career Opportunities

With digital advertising growing at over 15% annually in India, this program opens doors to dynamic careers in content creation, SEO/SEM, and data-driven digital marketing roles.

Top recruiters include:

  • •   Google
  • •   Meta (Facebook)
  • •   Amazon
  • •   Flipkart
  • •   Webchutney
  • •   Ogilvy
  • •   Dentsu
  • •   Zomato
  • •   Infosys
  • •   Accenture
  • •   Wipro
  • •   Nykaa

40 LPA

HIGHEST PACKAGE

445

RECRUITERS

3000+

JOB OFFERS

Frequently Asked Questions

Find answers to common questions about eligibility, courses, placements, and campus facilities.

The School offers undergraduate BBA and B.Com. pathways along with M.Com. at the postgraduate level. Its programmes include specialised routes in finance, marketing, human resources, AI and data analytics, international accounting, FinTech, digital marketing, entrepreneurship, banking and finance, auditing and taxation, and supply chain management.
The School lists 10+2 with at least 50% marks in the qualifying examination as the eligibility requirement for BBA programmes.
The School lists 10+2 with at least 50% marks as the eligibility requirement for B.Com. programmes.
Applicants should have passed B.Com. with a minimum of 50% marks in the qualifying examination.
The general BBA eligibility is 10+2 (in any stream) with at least 50% marks.
BBA is more focused on business administration, management and leadership, while B.Com. gives greater emphasis to commerce, accounting, taxation and finance. The right choice depends on the student's interests and intended career direction.
The School lists BBA specializations in Business Administration, International Accounting with ACCA UK, Artificial Intelligence & Data Analytics, Human Resource Management, Import & Export Management, Banking & Finance, Marketing, FinTech, Digital Marketing, and Entrepreneurship & Family Business.
The School lists B.Com. pathways in General Commerce, International Accounting with ACCA UK, Auditing & Taxation, Banking & Insurance, and Advanced Accounting.
The programme combines undergraduate commerce and accounting education with the ACCA pathway, covering areas such as financial reporting, auditing, taxation, financial management and corporate governance.
Yes. The programme brings together business and financial concepts with areas such as blockchain, AI and data analytics, making it relevant for students interested in technology-driven financial services.
The programme combines business administration with AI and data analytics, helping students understand how data and technology can support better business decisions.
The programme covers digital marketing, social media management, market research, consumer psychology, brand development and data analytics.
It is designed for students who want to start, manage or grow a business, particularly entrepreneurial and family-owned ventures, while building broader management and leadership skills.
The programme focuses on international trade, including export-import procedures, documentation, payments, sourcing, customs, global logistics and supply-chain processes.
The School places strong emphasis on experiential learning through role plays, simulations, real-world case studies, business games, internships and industry interaction.
Yes. Real-world case studies, simulations, role plays and business games help students apply concepts in practical business situations.
Students can develop skills such as Excel and Power BI, digital marketing, leadership and negotiation, WordPress and HTML basics, corporate attitude, career skills and other competency-based abilities.
Yes. The School highlights degree customisation, passion-based electives, research-integrated options and competency-based modules.
Academic concepts are supported by case studies, simulations, internships, industry interaction, practical skill development and pre-placement preparation so students can relate learning to workplace situations.
The School highlights research-integrated learning and academic research opportunities. Students may engage in research projects depending on their programme, faculty guidance and available opportunities.
Yes. Internship-based learning is an important part of the School's practical learning approach, with programme-level industry exposure built into the student experience.
An internship helps students apply classroom knowledge, understand professional work culture, develop practical skills and gain experience that can strengthen their career profile.
The School highlights international internship opportunities as part of its global exposure initiatives. Availability may depend on the programme, cohort and applicable arrangements.
Yes. The School highlights international study tours and structured exchange opportunities that expose students to different academic and business environments.
Students can interact with industry through corporate sessions, expert talks, case studies, simulations, internships, conclaves, industry collaborations and practical business activities.
Yes. The School highlights corporate and MNC interaction, giving students opportunities to understand how large organisations operate. Specific company participation can vary by year and programme.
Depending on their specialisation and skills, BBA graduates can explore marketing, sales, human resources, finance, operations, business development, digital marketing, banking, analytics, entrepreneurship and other business roles.
B.Com. graduates can pursue accounting, auditing, taxation, banking, financial analysis, business analysis, insurance and other corporate roles. They can also pursue professional qualifications or higher studies.
Yes. A B.Com. background can provide a foundation for professional qualifications such as CA, CS and CMA, as well as postgraduate study and other higher-management pathways.
M.Com. graduates can explore roles in accounting, finance, commerce and education, while also pursuing research, UGC NET, Ph.D. and other higher-study pathways subject to the relevant eligibility requirements.
The School highlights placement support, pre-placement training, LinkedIn and mock-interview preparation, industry interaction and other career-readiness activities.
The School lists organisations such as Amazon, ProGrad, Capgemini, Jaro Education, Tech Mahindra, IBM, HCL and Philips among its recruiter ecosystem.
The School currently displays up to ₹40 LPA as the highest package, 550+ recruiters and 3,500+ job offers. These are broad placement figures and should not be interpreted as a guaranteed outcome for every student.
The School has faculty and mentors with expertise across commerce, management, finance, marketing, HR and related business disciplines, supported by professionals with industry experience.
Yes. The School highlights professors of practice, industry experts, corporate interaction and practitioner-led learning alongside academic teaching.
Students receive exposure to soft-skills training, personality development, leadership activities, negotiation, corporate attitude and career and life skills.
XEDGE is a student-development initiative focused on corporate attitude, career and life skills, leadership mindset and social responsibility alongside academic learning.
Students can receive support through pre-placement training, mock interviews, LinkedIn preparation, communication and soft-skills development, practical activities and industry exposure.

Legacy & Ecosystem

Founded in 1985, the Geeta Group of Institutions has emerged as a major educational hub with institutions spanning school education to doctoral programs. SPBSB benefits from the integrated ecosystem of:

Geeta University

AI-enabled multidisciplinary campus

Geeta Finishing School (GFS)

Communication & Corporate Readiness

Geeta Technical Hub (GTH)

Advanced Technology, Certifications, and Industry Skills

Together, they form a holistic,
future-ready talent development ecosystem.

Geeta Group Campus