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BBA Digital Marketing

Program

Bachelor of Business Administration in Digital Marketing

Duration

3/4 Years

Eligibility

10+2 with minimum 50% marks

Bachelor of Business Administration in Digital Marketing

This program empowers students with advanced digital tools, SEO, content strategies, and social media management for today’s marketing world.

Program Structure
  • •   Basics of Digital Marketing
  • •   SEO Techniques
  • •   Social Media Marketing
  • •   Content Marketing
  • •   Mobile & Email Marketing
  • •   Web Design & Development
  • •   Marketing Analytics
  • •   Data Mining for Marketers
  • •   Digital Advertising Tools
  • •   Internship & Project
Learning Outcomes
  • •   Design and Manage Digital Campaigns Effectively Across Platforms
  • •   Optimize Content for Search Engines and Analytics
  • •   Gain Expertise in Content and Performance Marketing
  • •   Interpret Data for Digital Marketing Insights
  • •   Prepare for Roles in SEO, SEM, Content, and Influencer Marketing

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Degree Design

Meet Our Mentors

Meet Our Mentors

Guiding Futures with Expertise, Experience & Empathy

Neeraj Rana (Custom)
Dr. Neeraj Rana

Associate Professor, Ph.D. (Management), MBA, M.Com.

Published 20+ Research Papers (ABDC, Scopus, WoS, UGC Care); Contributed 5 Edited Books; Presented at 20+ International/National Conferences; Supervising 4 Ph.D. Scholars (1 Awarded); Holds 2 UK Designs & 1 Indian Patent; Awarded Best Paper at IEEE Conference; Editorial Contributor.

Anjali (Custom)
Ms. Anjali Ahuja

Assistant Professor, M.Phil., MBA, M.Com. Pursuing Ph.D.

Authored book Principles of Banking; Published Research Papers & Book Chapters in Scopus/ABDC Journals; Presented at International Conferences; Recipient of Best Teacher and Researcher Awards; 3 years’ corporate experience at HDFC Bank; Strong contributor in Finance and Commerce.

Pooja Gupta (Custom)
Dr. Pooja Gupta

Associate Professor, Ph.D.

Expert in Behavioral Finance; Coordinator of IEDC Cell at Geeta University; Contributed to research and institutional development in management and finance.

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Dr. Nidhi Gupta

Assistant Professor, Ph.D., UGC NET

Ph.D. in Management; researcher, educator, and author with publications in reputed Scopus and ABDC-indexed journals.

Dr Anupama (Custom)
Dr. Anupama

Assistant Professor, Ph.D. (Management), MBA,M.Com, UGC-NET-JRF in Management, UGC-NET Management and UGC-NET Commerce.

Published and presented 40+ Research Papers (Scopus, ABDC, WoS); Contributed Book Chapters in Scopus Indexed Books; Holds Multiple Patents; Specialised in HR and Marketing.

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Dr. Rekha Narang

Professor, Ph.D.

Research ,QT ,Statistics 

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Dr. Vivek Rastogi

Professor, Ph.D.

Dr. Vivek Rastogi is an academician and researcher with expertise in Management, Human Resource Management, Learning & Development, and Emerging Technologies. He is committed to fostering student growth through innovative teaching, research, industry collaboration, and mentorship. His research interests include technology adoption, consumer behavior, electric vehicles, digital transformation, and organizational development. He actively contributes to academic conferences, curriculum enhancement, and institutional development while promoting a culture of continuous learning and excellence.

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Dr. Sangeeta Chaudhary

Associate Professor, Ph.D.

Authored the book "Managerial Economics", published research papers and book chapters in esteemed Scopus and ABDC journals, and presented research at international conferences. Recipient of the prestigious "Best Team Leader" award. Contributed to teaching and research at the School of Commerce & Business Management.

Parul Ghanghas (Custom)
Parul S. Ghangas

Assistant Professor, M.Phil., Pursuing Ph.D., MBA

Gold Medalist in M.Phil.; Published Research Papers in (Scopus, WoS, ABDC, Published Book Chapter, Active in Counseling, Admissions, and Teaching; Recognized as a dedicated team contributor at both departmental and university levels.

Dr Poonam (1)
Dr. Poonam

Assistant Professor Ph.D., M.Phil

Published Research Papers (Scopus, WoS, ABDC); Contributed to conferences at IIMs, NITs and other reputed institutions; Research interests in Digital Marketing and Finance.

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Dr. Neha Arora

Assistant Professor, Ph.D.

Published Research Papers (Scopus, WoS, ABDC); Contributed to conferences at IIMs and other reputed institutions; Research interests in Financial Inclusion, Socio-Economic Development, and Policy Making.

RED06514 (1)
Ms. Prerna

Assistant Professor, M.Com., UGC NET

Passionate & Dedicated Educator specializing in Commerce and Finance. Advancing student success through research, innovation, and technology-driven education.

Shivani (Custom)
Ms. Shivani Taya

Assistant Professor, M.Com., NET, MBA, Pursuing Ph.D. (Commerce)

10+ research publications in (ABDC, Scopus, UGC CARE, and other journals), and have presented at 20+ national and international conferences, 1 national patent, 10+ book chapters

WhatsApp Image 2026-06-18 at 12.55.09
Divya

Assistant Professor, M.Com. (NET)

Commerce and management faculty 

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Dr. Nidhi Gehlawat

Assistant Professor, Ph.D. (Human Resource)

Dr. Nidhi Gehlawat is an academic professional serving as an Assistant Professor in the school of Commerce and BusinessManagement department at Geeta University, Panipat. She holds a Ph.D. with a core specialization in Human Resources, establishing herself as an expert and a designated specialist within this domain of management studies.
She focuses her research interests and expertise heavily on human resource dynamics, contemporary management practices, and overall academic development. She actively contributes to the scholarly community by presenting her research papers at both National and International Conferences, fostering cross-cultural and industry-academic dialogue.
Her research records include peer-reviewed publications, particularly focusing on *Scopus-indexed, ABDC and UGC-approved journals* , which highlight her dedication to high-impact management research, curriculum advancement, and institutional growth. Through these academic contributions, awards, and professional milestones, she remains a vital asset to both her students and the broader academic development of the university

Pic Karan Gill
Mr. Karan Gill

Professor of Practice

Entrepreneur, 20 +years experience in operations (Sales & Marketing), Senior Management Professional (Industry: Retail, FMCG, Telecom, Service/ DTH, Entertainment)

Mr. Manish Aanand
Mr. Manish Anand

Professor of Practice

VP & CIO, 25+ years of experience, specialized in driving large-scale digital transformations, improving IT operations, and enabling data-driven enterprises through AI, cloud, and automation.

Anil Kumar
Mr. Anil Kumar Shahi

Professor of Practice

Consultant & Advisor in operational excellence, He is an accomplished leader with 40 years of Leadership roles in Technology Operations Excellence and Management capacities. Specialised in Manufacturing, Repair and Overhaul of Air Craft Instruments, Technology Transfer from Overseas Licensor, Planning and Procurement of Machines and Test Rigs, Maintaining Clean Rooms, Establishing Assembly and Testing Lines for sophisticated mechanical, electro-mechanical, electronic and gyroscopic instruments.

Mr. Harmangat
Mr. Harkamal Mangat

Professor of Practice

Senior Manager Sales Planning 28 years of experience, Head Of Sales Planning with a demonstrated history of working in the automotive industry. Strong professional skilled in Channel Sales, Business Planning, Business Development, Rural Sales, Retail & Wholesale Finance with excellent Analytical Skills.

Ashutosh_Srivastava
Dr. Ashutosh Srivastava

Professor of Practice

Strategic Advisor | Academic Contributor & Mentor, Supply Chain Management Expert, 30 years experience in the entire spectrum of commercial operations involved in Supply Chain Management

Arpana Mutt
Ms. Arpana Mutt

Professor of Practice

24+ years experience, AVP- Capability & Inclusion Strategy, AI-First HR Leader Building AI-Enabled, Inclusive Workforces, Future Skills & Experience Design, Fresher Skilling Mobilizer

Indu Agarwal
Ms. Indu Aggarwal

Professor of Practice

A visionary social entrepreneur, she transitioned from a corporate role at HSBC to pursue hermission—making skill-building, career clarity,and emotional well-being accessible to all learners. Deeply committed to holistic education, she prepares individuals for life, not just exams. She also leads impactful wellness programs focused on preventive healthcare, mental well-being, and lifestyle awareness for students, educators, and professionals.

Sanjay Agarwal
Mr. Sanjay Aggarwal

Professor of Practice

Sanjay Aggarwal is an Entrepreneur, Mindset Coach, Business Growth Strategist. He established Disha for Success, created an innovative online learning platforms, conducted impactful mindset coaching sessions, established entrepreneurial cells for learning and development, dedicated to philanthropic endeavours.

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Scholarships at Geeta University

We believe that financial constraints should not limit access to quality education. At Geeta University, we offer scholarships based on:

  •  Merit/Percentage in Qualifying Exams
  •  National Level Entrance Exams (JEE, CUET, NEET, CLAT, and more)
  •  Social Responsibility
  •  Sports Performance

GUTS

Geeta University Test of Scholarship
Geeta University (GU) strongly believes that monetary constraints should not be an obstacle for a student to have access to quality education. Geeta University Test of Scholarship (GUTS) provides students with an opportunity to reduce the financial burden and get up to 100% off on tuition fees based on their performance.

Student Testimonial

Student Testimonial

Highlights of Our Learning Spaces

Career Opportunities

With digital advertising growing at over 15% annually in India, this program opens doors to dynamic careers in content creation, SEO/SEM, and data-driven digital marketing roles.

Top recruiters include:

  • •   Google
  • •   Meta (Facebook)
  • •   Amazon
  • •   Flipkart
  • •   Webchutney
  • •   Ogilvy
  • •   Dentsu
  • •   Zomato
  • •   Infosys
  • •   Accenture
  • •   Wipro
  • •   Nykaa

40 LPA

HIGHEST PACKAGE

445

RECRUITERS

3000+

JOB OFFERS

Legacy & Ecosystem

Founded in 1985, the Geeta Group of Institutions has emerged as a major educational hub with institutions spanning school education to doctoral programs. SPBSB benefits from the integrated ecosystem of:

Geeta University

AI-enabled multidisciplinary campus

Geeta Finishing School (GFS)

Communication & Corporate Readiness

Geeta Technical Hub (GTH)

Advanced Technology, Certifications, and Industry Skills

Geeta Group Campus