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BBA Marketing BBA Marketing

Program

BBA Marketing

Duration

3/4 Years

Eligibility

Passed 10+2 examination with at least 50% marks in the qualifying examination

BBA Marketing

The BBA Marketing degree is a comprehensive three-year study program that is offered by Geeta University, Panipat, Haryana. This course is well crafted with profound understanding and practical features aimed at providing students with a strong background to work effectively in the competitive advertising and marketing world. The learners will be equipped with business administration knowledge along with specialisations in advertising, market research, consumer psychology and brand development.

The Marketing and Advertising course from Geeta Univ. will assist learners to develop advertisement strategies, and they will learn about target audiences. The program also focuses on areas such as digital marketing, social media management, and data analytics, which are relevant for the constantly changing industry. Students will gain knowledge about the principles and practices of advertising and marketing.

What is a BBA Marketing degree?

A BBA Marketing degree program specialised on the principles of marketing, including market research, product development, advertising, and public relations. The subjects in BBA Marketing include courses in economics, accounting, finance, management, and marketing research, as well as courses specific to marketing such as consumer behaviour, sales and digital marketing.

Important Takeaways
  • The BBA Marketing degree is a 3 Year Hons. & 4 Year with Research degree program
  • In-Depth Marketing Knowledge: Develop expertise in core marketing concepts, including consumer behaviour, market research, digital marketing, and branding strategies.
  • Hands-On Marketing Experience: Engage in practical projects, case studies, and internships with leading organisations to apply marketing theories in real-world business environments.
  • Digital and Social Media Marketing Skills: Learn cutting-edge techniques in digital marketing, social media campaigns, and content creation to succeed in the current digital marketplace.
  • Worldwide Marketing Perspective: Gain insights into foreign marketing strategies, cross-cultural communication, and global market dynamics to prepare for a career in a globalized world.
  • Creative and Analytical Skills: Boost both your creative and analytical abilities, enabling you to craft innovative marketing campaigns and make data-driven marketing decisions.
  • Scholarships Assistance: Scholarships Based on National Level Entrance Exams (JEE, CUET, NEET, CLAT, and more), Merit Lists & Sports
BBA Marketing Degree – Subjects

The university is widely recognized as a leading management education institution in North India owing to the fact that it offers a curriculum that is centered on the industry, superior facilities, and practical training. 

The subjects in BBA Marketing contains:

  • Introduction to Marketing
  • Personal Selling
  • Retail Management
  • Product & Brand Management
  • Advertising Management
  • Sales & Distribution Management
  • CRM & International Marketing
  • Entrepreneurial Marketing
  • Strategic Marketing
  • Emerging Marketing Concepts
Learning Outcomes
  • Apply Marketing Principles to Real-World Scenarios
  • Design Customer-Centric Brand Strategies
  • Leverage Digital and Data-Driven Tools
  • Communicate Effectively Across Multiple Channels
  • Drive Growth Through Innovative Campaigns
Why Choose A BBA Marketing Degree?

BBA in Marketing as a course can only be beneficial for students if they know how to reap the opportunities presented by the course. Here are some of the arguments in favor of the Marketing and Advertising course, which students can use to pursue the same and eventually earn profits:

  • Easy Pathway to MBA Marketing: BBA Marketing degree is the most relevant course for MBA in Marketing, which is one of the most profitable postgraduate courses. This is true on a global scale, that is students can pursue the course not only in India but abroad as well. BBA in Marketing will prepare students in the foundational concepts of marketing, making it easier for them to pursue MBA in the same. 
  • High Demand in Industry: In the present era, a large portion of any product’s or service’s success is dependent on how well it has been marketed, that is whether the target audience is aware of its presence or whether they are interested in its prospects, etc. As marketing is an important function for any organization, the demand for professionals is high as well. Hence, job opportunities come easily and in huge numbers.
  • Lucrative Remunerations: The huge demand for marketing professionals, who can reap tangible benefits leads to the fact that organizations are ready to pay high salaries and beneficial perquisites to them in exchange for their skills and talent. Students can expect to earn up to INR 30,00,000-60,00,000 annually within 10 years of their graduation.
  • Higher ROI: The ROI of BBA in Marketing is quite profitable when seen in view of future prospects, either professional or educational. The BBA Marketing degree is not too expensive but the professional returns equalize with those from STEM fields. Hence, to exist in comparison to other courses, the eventual returns on BBA in Marketing are huge, both in terms of both professional and personal aspects. 
  • Entrepreneurial Skill Development: Students can use the BBA Marketing degree to build their entrepreneurship skills and start their own business or venture after graduating with the degree. They can use their educational skills to make their own business profitable and serve society as well.
BBA Marketing Degree Geeta University Admission Process
  • Eligibility Criteria: For BBA Marketing degree admission, applicants must have completed 12th with a minimum of 50% aggregate from a recognized board.

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Meet Our Mentors

Guiding Futures with Expertise, Experience & Empathy

Guiding Futures with Expertise, Experience & Empathy

Neeraj Rana (Custom)
Dr. Neeraj Rana

Associate Professor, Ph.D. (Management), MBA, M.Com.

Published 20+ Research Papers (ABDC, Scopus, WoS, UGC Care); Contributed 5 Edited Books; Presented at 20+ International/National Conferences; Supervising 4 Ph.D. Scholars (1 Awarded); Holds 2 UK Designs & 1 Indian Patent; Awarded Best Paper at IEEE Conference; Editorial Contributor.

Anjali (Custom)
Ms. Anjali Ahuja

Assistant Professor, M.Phil., MBA, M.Com. Pursuing Ph.D.

Authored book Principles of Banking; Published Research Papers & Book Chapters in Scopus/ABDC Journals; Presented at International Conferences; Recipient of Best Teacher and Researcher Awards; 3 years’ corporate experience at HDFC Bank; Strong contributor in Finance and Commerce.

Pooja Gupta (Custom)
Dr. Pooja Gupta

Associate Professor, Ph.D.

Expert in Behavioral Finance; Coordinator of IEDC Cell at Geeta University; Contributed to research and institutional development in management and finance.

Nidhi Gupta (Custom)
Dr. Nidhi Gupta

Assistant Professor, Ph.D., UGC NET

Published Papers and Book Chapters (Scopus/ABDC); Expert in Management and Commerce; Recognized for contributions to academic research and higher education.

Dr Anupama (Custom)
Dr. Anupama

Assistant Professor, Ph.D. (Management), MBA,M.Com, UGC-NET-JRF in Management, UGC-NET Management and UGC-NET Commerce.

Published and presented 40+ Research Papers (Scopus, ABDC, WoS); Contributed Book Chapters in Scopus Indexed Books; Holds Multiple Patents; Specialised in HR and Marketing.

Rekha Narang (Custom)
Dr. Rekha Narang

Professor, Ph.D.

Published and presented 40 + research papers in Scopus, ABDC, and WoS journals; certified PoSH trainer and facilitator of faculty development programs on Research Methodology and Data Analytics.

Dr Vivek rastogi (Custom)
Dr. Vivek Rastogi

Professor, Ph.D.

Expert in Human Resource Management; Professional profile highlights on LinkedIn; Recognized academic in management education.

Dr.Sangeeta Chaudhary (Custom)
Dr. Sangeeta Chaudhary

Associate Professor, Ph.D.

Authored the book "Managerial Economics", published research papers and book chapters in esteemed Scopus and ABDC journals, and presented research at international conferences. Recipient of the prestigious "Best Team Leader" award. Contributed to teaching and research at the School of Commerce & Business Management.

Parul Ghanghas (Custom)
Parul S. Ghangas

Assistant Professor, M.Phil., Pursuing Ph.D., MBA

Gold Medalist in M.Phil.; Published Research Papers in (Scopus, WoS, ABDC, Published Book Chapter, Active in Counseling, Admissions, and Teaching; Recognized as a dedicated team contributor at both departmental and university levels.

Dr Poonam (1)
Dr. Poonam

Assistant Professor Ph.D., M.Phil

Published Research Papers (Scopus, WoS, ABDC); Contributed to conferences at IIMs, NITs and other reputed institutions; Research interests in Digital Marketing and Finance.

Neha Arora (Custom)
Dr. Neha Arora

Assistant Professor, Ph.D.

Published Research Papers (Scopus, WoS, ABDC); Contributed to conferences at IIMs and other reputed institutions; Research interests in Financial Inclusion, Socio-Economic Development, and Policy Making.

prerna (Custom)
Ms. Prerna

Assistant Professor, M.Com., UGC NET

Promoting academic excellence through interactive teaching, mentoring student clubs, and engaging in research in finance and digital marketing, demonstrated through publications and conference presentations.

Shivani (Custom)
Ms. Shivani Taya

Assistant Professor, M.Com., NET, MBA, Pursuing Ph.D. (Commerce)

10+ research publications in (ABDC, Scopus, UGC CARE, and other journals), and have presented at 20+ national and international conferences, 1 national patent, 10+ book chapters

Divya (Custom)
Divya

Assistant Professor, M.Com. (NET)

Finance faculty; Contributor to academic training in commerce and management.

Needhi Gehlawat (Custom)
Dr. Nidhi Gehlawat

Assistant Professor, Ph.D. (Human Resource)

Specialist in Human Resource; Presented Research Papers at National and International Conferences; Contributor to academic development.

Pic Karan Gill
Mr. Karan Gill

Professor of Practice

Entrepreneur, 20 +years experience in operations (Sales & Marketing), Senior Management Professional (Industry: Retail, FMCG, Telecom, Service/ DTH, Entertainment)

Mr. Manish Aanand
Mr. Manish Anand

Professor of Practice

VP & CIO, 25+ years of experience, specialized in driving large-scale digital transformations, improving IT operations, and enabling data-driven enterprises through AI, cloud, and automation.

Anil Kumar
Mr. Anil Kumar Shahi

Professor of Practice

Consultant & Advisor in operational excellence, He is an accomplished leader with 40 years of Leadership roles in Technology Operations Excellence and Management capacities. Specialised in Manufacturing, Repair and Overhaul of Air Craft Instruments, Technology Transfer from Overseas Licensor, Planning and Procurement of Machines and Test Rigs, Maintaining Clean Rooms, Establishing Assembly and Testing Lines for sophisticated mechanical, electro-mechanical, electronic and gyroscopic instruments.

Mr. Harmangat
Mr. Harkamal Mangat

Professor of Practice

Senior Manager Sales Planning 28 years of experience, Head Of Sales Planning with a demonstrated history of working in the automotive industry. Strong professional skilled in Channel Sales, Business Planning, Business Development, Rural Sales, Retail & Wholesale Finance with excellent Analytical Skills.

Ashutosh_Srivastava
Dr. Ashutosh Srivastava

Professor of Practice

Strategic Advisor | Academic Contributor & Mentor, Supply Chain Management Expert, 30 years experience in the entire spectrum of commercial operations involved in Supply Chain Management

Arpana Mutt
Ms. Arpana Mutt

Professor of Practice

24+ years experience, AVP- Capability & Inclusion Strategy, AI-First HR Leader Building AI-Enabled, Inclusive Workforces, Future Skills & Experience Design, Fresher Skilling Mobilizer

Indu Agarwal
Ms. Indu Aggarwal

Professor of Practice

A visionary social entrepreneur, she transitioned from a corporate role at HSBC to pursue hermission—making skill-building, career clarity,and emotional well-being accessible to all learners. Deeply committed to holistic education, she prepares individuals for life, not just exams. She also leads impactful wellness programs focused on preventive healthcare, mental well-being, and lifestyle awareness for students, educators, and professionals.

Sanjay Agarwal
Mr. Sanjay Aggarwal

Professor of Practice

Sanjay Aggarwal is an Entrepreneur, Mindset Coach, Business Growth Strategist. He established Disha for Success, created an innovative online learning platforms, conducted impactful mindset coaching sessions, established entrepreneurial cells for learning and development, dedicated to philanthropic endeavours.

Virtual Campus Tour

Scholarships at Geeta University

We believe that financial constraints should not limit access to quality education. At Geeta University, we offer scholarships based on:

  • ■ Merit/Percentage in Qualifying Exams
  • ■ National Level Entrance Exams (JEE, CUET, NEET, CLAT, and more)
  • ■ Social Responsibility
  • ■ Sports Performance    

GUTS

Geeta University Test of Scholarship
Geeta University (GU) strongly believes that monetary constraints should not be an obstacle for a student to have access to quality education. Geeta University Test of Scholarship (GUTS) provides students with an opportunity to reduce the financial burden and get up to 100% off on tuition fees based on their performance.

Highlights of Our Learning Spaces

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Career Opportunities After Completing A BBA Marketing Degree

The demand for skilled professionals in Advertising and Marketing is growing rapidly. Graduates of the BBA Marketing degree from Geeta University can explore a wide range of career pathways in areas such as

  • Advertising Agencies
  • Marketing Firms
  • Digital Marketing Companies
  • Media and Entertainment Industry
  • Corporate Marketing Departments
  • Public Relations Agencies
  • Market Research Firms
  • Brand Management
  • Retail and Consumer Goods Companies
  • E-commerce Companies

After completion of a Marketing and Advertising course, one can work as a marketing executive, advertising manager, brand manager, digital marketing specialist, market research analyst, and sales manager. Career progression in this field is also possible, and one can easily transition to a higher level of management as they gain experience.

Top recruiters include:
  • HDFC Bank
  • Amazon
  • Hindustan Unilever
  • Wipro
  • Zomato
  • Deloitte
  • Google
  • L'Oréal
  • Flipkart
  • Tata Consultancy Services
  • Nestle
  • Infosys
Why Prefer Geeta University For A BBA Marketing Degree?

Geeta University is a renowned university for BBA specialisation courses. As one of the best BBA in Marketing and Advertising colleges in Haryana, we provide our students with a comprehensive curriculum, an excellent campus ecosystem, access to modern facilities and tools, opportunities for industry collaborations, and service and guidance from experienced faculties. Our BBA Marketing curriculum is specially designed to bridge the gap between academic knowledge and industry requirements, ensuring that graduates are job-ready and are occupied with in-demand and industry-relevant skills.

40 LPA

HIGHEST PACKAGE

550+

RECRUITERS

3500+

JOB OFFERS

FAQs

Absolutely, our BBA (hons) in Digital Marketing programme covers SEO, social-media marketing, Google Ads, content-strategy development and other digital-marketing tools to help you build a full digital skill-set
Yes, our students at Geeta University get support to prepare for industry certifications (e.g., Google Ads/Analytics, Meta-certified digital marketing) so you’re job-ready and credentialed.
Yes, as a Geeta University student, you’ll get the various chances to work on real-world / live campaigns (as part of your coursework or internships) to apply your learning in a brand/industry setting.
After the programme Geeta University makes you capable of working freelance as a digital-marketing consultant, start your own marketing agency, handle brand-growth for startups, or join a corporate digital-teams worldwide.
Unlike the general BBA programme, this specialisation focuses on digital marketing tools, platforms, analytics and campaign execution. It’s more focused on modern online business and its marketing aspect rather than broad business theories.
Yes, the BBA (marketing) course at Geeta University includes practical sessions, assignments and hands-on projects in digital-marketing, brand building and sales strategy so you’re ready for real market roles.
Yes, at Geeta University students work through live case studies and internships during summer breaks with business/marketing teams to convert your classroom knowledge into real-world experience.
Geeta University graduates can step into roles like brand executive, market-research analyst, sales coordinator or digital-marketing and advertising specialist.
Definitely, as per the marketing industry standards and curriculum, you’ll get training on key tools such as Google Analytics, CRM software and SEO platforms, which are essential for today’s marketing jobs.
Yes, during your BBA (marketing) course at Geeta University, you’ll get opportunities to participate in live campaigns and marketing competitions, helping you build a real portfolio and industry readiness.