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Program
BBA Marketing
Duration
3/4 Years
Eligibility
Passed 10+2 examination with at least 50% marks in the qualifying examination
The BBA Marketing degree is a comprehensive three-year study program that is offered by Geeta University, Panipat, Haryana. This course is well crafted with profound understanding and practical features aimed at providing students with a strong background to work effectively in the competitive advertising and marketing world. The learners will be equipped with business administration knowledge along with specialisations in advertising, market research, consumer psychology and brand development.
The Marketing and Advertising course from Geeta Univ. will assist learners to develop advertisement strategies, and they will learn about target audiences. The program also focuses on areas such as digital marketing, social media management, and data analytics, which are relevant for the constantly changing industry. Students will gain knowledge about the principles and practices of advertising and marketing.
A BBA Marketing degree program specialised on the principles of marketing, including market research, product development, advertising, and public relations. The subjects in BBA Marketing include courses in economics, accounting, finance, management, and marketing research, as well as courses specific to marketing such as consumer behaviour, sales and digital marketing.
The university is widely recognized as a leading management education institution in North India owing to the fact that it offers a curriculum that is centered on the industry, superior facilities, and practical training.
The subjects in BBA Marketing contains:
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Associate Professor, Ph.D. (Management), MBA, M.Com.
Published 20+ Research Papers (ABDC, Scopus, WoS, UGC Care); Contributed 5 Edited Books; Presented at 20+ International/National Conferences; Supervising 4 Ph.D. Scholars (1 Awarded); Holds 2 UK Designs & 1 Indian Patent; Awarded Best Paper at IEEE Conference; Editorial Contributor.
Assistant Professor, M.Phil., MBA, M.Com. Pursuing Ph.D.
Authored book Principles of Banking; Published Research Papers & Book Chapters in Scopus/ABDC Journals; Presented at International Conferences; Recipient of Best Teacher and Researcher Awards; 3 years’ corporate experience at HDFC Bank; Strong contributor in Finance and Commerce.
Associate Professor, Ph.D.
Expert in Behavioral Finance; Coordinator of IEDC Cell at Geeta University; Contributed to research and institutional development in management and finance.
Assistant Professor, Ph.D., UGC NET
Ph.D. in Management; researcher, educator, and author with publications in reputed Scopus and ABDC-indexed journals.
Assistant Professor, Ph.D. (Management), MBA,M.Com, UGC-NET-JRF in Management, UGC-NET Management and UGC-NET Commerce.
Published and presented 40+ Research Papers (Scopus, ABDC, WoS); Contributed Book Chapters in Scopus Indexed Books; Holds Multiple Patents; Specialised in HR and Marketing.
Professor, Ph.D.
Research ,QT ,Statistics
Professor, Ph.D.
Dr. Vivek Rastogi is an academician and researcher with expertise in Management, Human Resource Management, Learning & Development, and Emerging Technologies. He is committed to fostering student growth through innovative teaching, research, industry collaboration, and mentorship. His research interests include technology adoption, consumer behavior, electric vehicles, digital transformation, and organizational development. He actively contributes to academic conferences, curriculum enhancement, and institutional development while promoting a culture of continuous learning and excellence.
Associate Professor, Ph.D.
Authored the book "Managerial Economics", published research papers and book chapters in esteemed Scopus and ABDC journals, and presented research at international conferences. Recipient of the prestigious "Best Team Leader" award. Contributed to teaching and research at the School of Commerce & Business Management.
Assistant Professor, M.Phil., Pursuing Ph.D., MBA
Gold Medalist in M.Phil.; Published Research Papers in (Scopus, WoS, ABDC, Published Book Chapter, Active in Counseling, Admissions, and Teaching; Recognized as a dedicated team contributor at both departmental and university levels.
Assistant Professor Ph.D., M.Phil
Published Research Papers (Scopus, WoS, ABDC); Contributed to conferences at IIMs, NITs and other reputed institutions; Research interests in Digital Marketing and Finance.
Assistant Professor, Ph.D.
Published Research Papers (Scopus, WoS, ABDC); Contributed to conferences at IIMs and other reputed institutions; Research interests in Financial Inclusion, Socio-Economic Development, and Policy Making.
Assistant Professor, M.Com., UGC NET
Passionate & Dedicated Educator specializing in Commerce and Finance. Advancing student success through research, innovation, and technology-driven education.
Assistant Professor, M.Com., NET, MBA, Pursuing Ph.D. (Commerce)
10+ research publications in (ABDC, Scopus, UGC CARE, and other journals), and have presented at 20+ national and international conferences, 1 national patent, 10+ book chapters
Assistant Professor, M.Com. (NET)
Commerce and management faculty
Assistant Professor, Ph.D. (Human Resource)
Professor of Practice
Entrepreneur, 20 +years experience in operations (Sales & Marketing), Senior Management Professional (Industry: Retail, FMCG, Telecom, Service/ DTH, Entertainment)
Professor of Practice
VP & CIO, 25+ years of experience, specialized in driving large-scale digital transformations, improving IT operations, and enabling data-driven enterprises through AI, cloud, and automation.
Professor of Practice
Consultant & Advisor in operational excellence, He is an accomplished leader with 40 years of Leadership roles in Technology Operations Excellence and Management capacities. Specialised in Manufacturing, Repair and Overhaul of Air Craft Instruments, Technology Transfer from Overseas Licensor, Planning and Procurement of Machines and Test Rigs, Maintaining Clean Rooms, Establishing Assembly and Testing Lines for sophisticated mechanical, electro-mechanical, electronic and gyroscopic instruments.
Professor of Practice
Senior Manager Sales Planning 28 years of experience, Head Of Sales Planning with a demonstrated history of working in the automotive industry. Strong professional skilled in Channel Sales, Business Planning, Business Development, Rural Sales, Retail & Wholesale Finance with excellent Analytical Skills.
Professor of Practice
Strategic Advisor | Academic Contributor & Mentor, Supply Chain Management Expert, 30 years experience in the entire spectrum of commercial operations involved in Supply Chain Management
Professor of Practice
24+ years experience, AVP- Capability & Inclusion Strategy, AI-First HR Leader Building AI-Enabled, Inclusive Workforces, Future Skills & Experience Design, Fresher Skilling Mobilizer
Professor of Practice
A visionary social entrepreneur, she transitioned from a corporate role at HSBC to pursue hermission—making skill-building, career clarity,and emotional well-being accessible to all learners. Deeply committed to holistic education, she prepares individuals for life, not just exams. She also leads impactful wellness programs focused on preventive healthcare, mental well-being, and lifestyle awareness for students, educators, and professionals.
Professor of Practice
Sanjay Aggarwal is an Entrepreneur, Mindset Coach, Business Growth Strategist. He established Disha for Success, created an innovative online learning platforms, conducted impactful mindset coaching sessions, established entrepreneurial cells for learning and development, dedicated to philanthropic endeavours.
We believe that financial constraints should not limit access to quality education. At Geeta University, we offer scholarships based on:
Ekram Mia
Taking admission in BBA Marketing at Geeta University helped me improve my communication and presentation skills a lot. We regularly work on marketing campaigns and case studies, which makes learning more interesting
Abdul Jabber Mia
One thing I really like about this BBA Marketing program is the industry exposure. The faculty connects classroom learning with real business examples, which helps us understand how marketing actually works
Iman Nur siam
The best part about pursuing BBA Marketing here is the practical exposure. From digital marketing basics to market research projects, we get to learn skills that are useful for future job opportunities.
Md. Jahidul Islam
I wanted to study at a university that focuses on both creativity and business skills. At Geeta University, the BBA Marketing course helped me build confidence in areas like sales, branding, and customer engagement.
Ekram Mia
Taking admission in BBA Marketing at Geeta University helped me improve my communication and presentation skills a lot. We regularly work on marketing campaigns and case studies, which makes learning more interesting
Abdul Jabber Mia
One thing I really like about this BBA Marketing program is the industry exposure. The faculty connects classroom learning with real business examples, which helps us understand how marketing actually works
Iman Nur siam
The best part about pursuing BBA Marketing here is the practical exposure. From digital marketing basics to market research projects, we get to learn skills that are useful for future job opportunities.
Md. Jahidul Islam
I wanted to study at a university that focuses on both creativity and business skills. At Geeta University, the BBA Marketing course helped me build confidence in areas like sales, branding, and customer engagement.
The demand for skilled professionals in Advertising and Marketing is growing rapidly. Graduates of the BBA Marketing degree from Geeta University can explore a wide range of career pathways in areas such as
After completion of a Marketing and Advertising course, one can work as a marketing executive, advertising manager, brand manager, digital marketing specialist, market research analyst, and sales manager. Career progression in this field is also possible, and one can easily transition to a higher level of management as they gain experience.
Geeta University is a renowned university for BBA specialisation courses. As one of the best BBA in Marketing and Advertising colleges in Haryana, we provide our students with a comprehensive curriculum, an excellent campus ecosystem, access to modern facilities and tools, opportunities for industry collaborations, and service and guidance from experienced faculties. Our BBA Marketing curriculum is specially designed to bridge the gap between academic knowledge and industry requirements, ensuring that graduates are job-ready and are occupied with in-demand and industry-relevant skills.
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Founded in 1985, the Geeta Group of Institutions has emerged as a major educational hub with institutions spanning school education to doctoral programs. SPBSB benefits from the integrated ecosystem of:
AI-enabled multidisciplinary campus
Communication & Corporate Readiness
Advanced Technology, Certifications, and Industry Skills
