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SP Bansal School of Business

SP Bansal School of Business

SP Bansal School of Business (SPBSB), launched under Geeta University in Panipat, Haryana, stands as a leadership bastion nurturing seeds of greatness upholding human values and ethics in future business leaders. The B School is forged in the Illustrious Legacy of Geeta group of Institutions—Insight. Articulate. Innovate - Triangulating Holistic Excellence, triangulate to holistic excellence thriving within a top AI empowered university of Northern India.

SPBSB distinguishes itself as Panipat's top management school through agile, AI-powered education in Geeta University's world-first AI university setup. Unlike traditional programs, it revises curriculum semiannually with stakeholder inputs, ensuring latest theories and industry relevance.

Unique Value addition: The MBA program at SPBSB also delivers Global certifications (EC-Council, EY, Deloitte, Paytm, AWS, Cisco, IRM etc); and hands- on labs for AI, ML, Analytics, cybersecurity etc. Industry trainers simulate real world problems in every class every day refining the decision-making ability in students. This repeated problem solving also builds critical, creative, lateral and out of the box thinking in students thereby developing their ability to solve difficult problems through a rigorous and analytical process.

About the Program

Nestled in a 40-acre AI-powered campus, SPBSB offers MBA, Ph.D. in Management, and specialized tracks for specialisation in:

Specializations:
  • AI For Business
  • Business Analytics
  • CyberSecurity for Business
  • Digital Marketing
  • FinTech
  • Applied Finance
  • Supply Chain Management
  • International Business
  • Finance
  • Marketing
  • Human Resource Management

Eligibility: Passed 10+2 examination with at least 50% marks.

Duration: 3/4 Years

Eligibility: Masters in relevant field with minimum 55% marks

Duration: 3 Years

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Student Community Feedback

Awards & Ranking

Awards & Ranking

THE Ranking THE Ranking

Program Framework

Our Vision

Be a premier Industry Anchored Business School, empowering management professionals with technological fluency, conceptual rigour and strong ethical foundations to drive sustainable business growth.

Our Mission

  • Design and deliver industry focused management education, blending strong conceptual fundamentals with modern digital and analytical tools for data driven decision making
  • Nurture ethical leaders committed to sustainability-driven, strategic, and responsible business conduct.
  • Leverage advanced technology blended with human and artificial intelligence in management education to train students for insightful and agile problem solving and strategic planning

SPBSB's learning philosophy revolves around Insight. Articulate. Innovate - Triangulating Holistic Excellence experiential, industry-driven education that transcends textbooks, fostering innovative thinkers ready for global challenges.

The school has a Triple Thrust Strategy

Industry Acumen, Nuanced Articulation, and Digital Dexterity Leading to Corporate Edge, Thoughtful Expression, and Technological Mastery

Learning is student centric and experiential where students actively construct knowledge through live cases, simulations, live projects and internships.

Classrooms are practice labs, encouraging experimentation, reflection and continuous feedback to build confidence.

Every course embeds technology ensuring all decisions are data driven using advanced digital tools and applications

Exposure to global, regional and local business contexts allows students to understand business problems through a cross cultural lens ensuring sustainability driven thinking

Program Objectives for MBA – SPBSB

Tech-Enabled Decision Makers

Develop competent, tech-enabled managers capable of using advanced digital, analytical, and AI-based tools for informed and agile decision making

Ethical & Responsible Leadership

Create leaders with ethical commitment, professional and personal integrity, social responsibility, and sustainability-driven strategic thinking

Risk-Aware Professionals

Develop resilient professionals capable of understanding, managing and mitigating business risks

Global & Culturally Intelligent Managers

Develop management professionals who can understand global business dynamics, appreciate cultural diversity, and adapt strategies to fit international as well as local business environments

Innovators & Value Creators

Cultivate creativity, innovativeness and inventive ability, nurturing entrepreneurial and intrapreneurial initiatives that create value for organizations and society

Continuous Learners

Design processes enabling continuous learning, critical reflection, and constant self-improvement

Knowledge & Analytical Competence

Graduates will demonstrate comprehensive knowledge of core management disciplines and apply data analytics, and research tools to diagnose and solve complex business problems.

Technology Proficiency

Graduates will use advanced technology platforms and AI-powered tools to enhance operational efficiency, drive innovation, and augment customer value.

Industry Readiness & Problem Solving

Graduates will design and implement practical solutions to real-world managerial challenges through projects, internships, and industry collaborations.

Resilient & Ethical Leadership

Graduates will demonstrate the ability to work effectively in teams, lead responsibly and ethically, and manage projects with socially and professionally accountable conduct.

Sustainability-Driven Business Thinking

Graduates will embody sustainable business practices by balancing economic, environmental, and social considerations in managerial decision-making.

Creative & Entrepreneurial Mindset

Graduates will develop intrapreneurial and entrepreneurial abilities to handle business decisions responsibly, and innovatively.

Continuous Lifelong Learning

Graduates shall develop the skill of Learning how to Learn so that they adopt upskilling as a way of life and evolve and upgrade continuously

SPBSB's curriculum elegantly integrates experiential methodologies—real-world case analyses, strategic business simulations, immersive role-playing, and internship-driven immersion—to cultivate discerning strategic acumen and pioneering thought leadership.

Experiential Learning Core

The B-School cultivates and elevates foundational competencies in soft skills, corporate finesse, lifelong career proficiency, and ethical stewardship—anchored within a vibrant clubs and societies ecosystem that fosters collaborative excellence.

AI-Infused Pedagogy

AI-infused pedagogy harmonizes human inventiveness with technological sophistication, nurturing advanced cognitive faculties—creative synthesis, critical discernment, lateral exploration, and paradigm-shifting innovation—to architect distinctive, transformative solutions for contemporary business challenges.

About the program

Nestled in a 40-acre AI-powered campus, SPBSB offers MBA, BBA, Ph.D. in Management, and specialized tracks for specialisation in:

AI For Business
Business Analytics
CyberSecurity for Business
Digital Marketing
FinTech
Applied Finance
Supply Chain Management
International Business
Finance
Marketing
Human Resource Management

Strategic Workshops & Capability Building

  • Enterprise Risk Management
  • Geo-Political Implications on Business
  • Industry 4.0 & 5.0
  • Design Thinking
  • Critical Thinking
  • Personal & Professional Resilience

SPBSB's curriculum evolves dynamically, revised every semester via inclusive inputs from industry leaders, faculty, alumni, students, and placement partners—ensuring agility in fast-changing business landscapes.

Continuous feedback from students, alumni, employers and parents help to refine content; and regular industry audits validate relevance. Result of curriculum revisions is a robust theoretical foundation in all business concepts of strategy, finance, operations, human resource management, marketing etc.

Rich Pedagogical Innovations

Project-Based Learning

Project Based Learning through live projects with companies.

Case-Based Learning

Case Based Learning using live cases from industry and cases from Harvard, IIMA and Emerald Case collection.

Experiential Learning

Experiential Learning through Simulations and Role Plays where student experiences real world situations and learn to act with reasoning, logical and analytical skills.

AI-Human Co-Innovation

The learning process adopted at SPBSB, fosters cognitive skills, creative, critical, lateral thinking—and AI-human innovativeness for business problem-solving.

Industry-Aligned Specialisations

Industry Aligned specialisations create curated pathways resonating with corporate evolution and strategic foresight and ensure students stay relevant to the evolving industry needs.

SPBSB Leadership Odyssey Program (LOP)—where every student receives a customized career blueprint from the first day of their program.

Individual Development Program (IDP)

SPBSB's Leadership Odyssey Program Individual Development Program (IDP) crafts customized career plans for every student, starting Day 1, via personalized mentorship and 360° assessments. Aligned with Geeta's student-centric mission, it maps attitude, strengths, gaps, aspirations to tailored roadmaps—ensuring no one follows a one-size-fits-all path.

Phase 1

Profiling

Aptitude and reasoning tests, psychometrics, Resume audits (ATS-optimized), Interest mapping and basic SWOT analysis by faculty mentors and Professors of Practice.

Phase 2

Skill Blueprints

Custom modules in communication, Negotiation, Tech (AI/ML, cybersecurity), soft skills via workshops. Tracks progress quarterly, adjusting for internships, certifications (EC Council, AWS, Cisco).

Phase 3

Placement Grooming & SWOT Odyssey

Personalised grooming for Placements SPBSB SWOT Odyssey Framework (SOF) Navigate Your SWOT Odyssey—Insight. Articulate. Innovate. Your Corporate Conquest Begins at SPBSB.

  • Experiential milestones—dedicated internships, live projects, hackathons, ideathons, case study competitions, B Plan contests, aligned to career goals (e.g., finance analyst, startup founder).
  • Communication and Technology based bootcamps with Geeta Finishing School /Geeta Training Hub
  • Personal Brand Development and Career Path identified and key focus areas identified
Phase 4

Career acceleration through Workplace Thrive Quotient (WTQ)

  • Job specifications, Identification of Key Performance Indicators and Key result Areas of the Job.
  • Customised Resume development and developing Conceptual proficiency needed for the role
  • Company analysis through employee reviews, workplace analysis and profitability analysis.
  • Assessing Workplace Culture of companies using Workplace Thrive Quotient (WTQ) assessed through Turnover Rate, Promotion Velocity, Diversity & Inclusion Index, Work-Life Harmony Score, Purpose Alignment and Glassdoor/Ambition Box Rating

SPBSB SWOT Odyssey Framework (SOF)

QuadrantFocusTools & OutputsCorporate Mapping
StrengthsInnate talents (e.g., analytics, creativity)Psychometrics, peer/faculty 360° reviews, GTH skill auditsAligns to roles like Strategy Consultant
WeaknessesGaps (e.g., negotiation, tech fluency)ATS-optimized resume scans, mock interviews, GFS articulation testsBridges via targeted bootcamps for FinTech
OpportunitiesGrowth vectors (e.g., AI certifications, internships)Market trend scans (Generative & Agentic AI, etc.)Targets specialised roles
ThreatsRisks (e.g., automation, communication barriers)Industry, socio-economic & geopolitical trend analysisMitigates with tech edge, pivoting to startups

SPBSB architects seamless industry-academia partnerships, engaging an expansive network of premier recruiters who consistently deliver exceptional placement outcomes. This dynamic ecosystem facilitates distinguished guest lectures, immersive live projects, and strategic internships, cultivating real-world acumen from inception.

Signature Initiatives include curated campus recruitment drives, bespoke company-aligned simulations, advanced system architecture workshops, and direct mentorship from eminent Professors of Practice—seasoned executives with decades of C-suite expertise across supply chain mastery and technology leadership. Strategic Memoranda of Understanding catalyze collaborative hackathons, cutting-edge research ventures, and global immersion opportunities.

Robust alumni networks—spanning high-impact professionals commanding substantial compensation packages and international leadership roles—fortify these connections. The dedicated placement division integrates GTH-powered technical proficiency with ATS-optimized professional portfolios and rigorous aptitude enhancement.

This sophisticated framework guarantees transformative career trajectories, consistently achieving landmark compensation benchmarks while empowering graduates to evolve from job seekers to visionary job creators through meticulously orchestrated strategic alliances.

Geeta Group, founded 1985, spans schools, colleges, university—shaping futures across levels as Panipat's educational hub. Committed to holistic development, it birthed Geeta University as AI-powered pinnacle, blending Indian heritage (saffron-blue emblem) with tech innovation.

Four Decades of Educational Excellence

With over 40 years of academic leadership, Geeta Group has consistently nurtured generations of learners, blending values-driven education with progressive pedagogies.

AI-Powered University Vision

The establishment of Geeta University marks the pinnacle of this journey—an AI-powered institution integrating Indian heritage (symbolized by its saffron-blue emblem) with frontier technologies.

Scale & Diversity of Programs

Offering 70+ programs from Diploma to Ph.D., Geeta Group serves a diverse academic ecosystem built on inclusivity, access, and lifelong learning.

Institutional Milestones

40+ Years excellence

Four decades of shaping minds and building futures.

77.5 LPA

Highest compensation package achieved by students.

70+ Programs

From Diplomas to Doctoral research pathways.

Vibrant Campus Life

Events like Pratispardha, NexHack, and Diwali Mela foster vibrancy.

Leadership Philosophy

The Chancellors and Pro Vice-Chancellors of Geeta Group emphasize job-givers, inclusivity, research orientation, and NEP-aligned Individual Development Pathways (IDP).

How This Legacy Powers SPBSB

Academic Distinction

SPBSB inherits a culture of academic rigor, global certifications, and Top Delhi NCR management rank.

Faculty & Research Depth

Expert faculty body enriched with Ph.D. scholars, active research profiles, and patents ensures a strong intellectual ecosystem.

Entrepreneurial Impact

Alumni-led startups and global placements stand as proof of the Group's long-term impact on society and industry.

This four-decade journey forms the bedrock of SPBSB's nation-building vision—preparing ethical, tech-enabled, and globally competent leaders for the future.

Insight

SPBSB

An industry-ready curriculum delivering deep conceptual understanding through the latest management theories, PBL/CBL, experiential learning, and AI-blended cognitive innovation for complex business problem-solving.

Articulate

GFS

Communication mastery and negotiation prowess built through ideathons, extempore sessions, group discussions, resume crafting, and aptitude training—elevating executive presence and employability.

Innovate

GTH

Technological excellence in AI/ML, cybersecurity, full-stack (MERN), and cloud labs—powered by hackathons, global certifications (AWS, Cisco), and placement simulations.


Synergy:

Tech proficiency bridges articulation gaps; hands-on projects (resume parsers, dashboards) fuse pillars seamlessly. Results: 52-77 LPA packages, 1000+ offers, prototypes/patents from innovative minds. This powerful trio, rooted in Geeta's legacy, forges future-ready leaders who command boardrooms and disrupt industries.

Insight. Articulate. Innovate. — Triangulating Holistic Excellence.