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SP Bansal School of Business

SP Bansal School of Business

SP Bansal School of Business (SPBSB), launched under Geeta University in Panipat, Haryana, stands as a leadership bastion nurturing seeds of greatness upholding human values and ethics in future business leaders. The B School is forged in the Illustrious Legacy of Geeta group of Institutions—Insight. Articulate. Innovate - Triangulating Holistic Excellence, triangulate to holistic excellence thriving within a top AI empowered university of Northern India.

SPBSB distinguishes itself as Panipat's top management school through agile, AI-powered education in Geeta University's world-first AI university setup. Unlike traditional programs, it revises curriculum semiannually with stakeholder inputs, ensuring latest theories and industry relevance.

Unique Value addition: The MBA program at SPBSB also delivers Global certifications (EC-Council, EY, Deloitte, Paytm, AWS, Cisco, IRM etc); and hands- on labs for AI, ML, Analytics, cybersecurity etc. Industry trainers simulate real world problems in every class every day refining the decision-making ability in students. This repeated problem solving also builds critical, creative, lateral and out of the box thinking in students thereby developing their ability to solve difficult problems through a rigorous and analytical process.

Dean's Message

"I am pleased to welcome you to the SP Bansal School of Business (SPBSB)."

Our programs are designed to offer a strong academic foundation along with practical exposure in key areas such as finance, marketing, entrepreneurship, and management, enabling students to meet industry demands with confidence. With the guidance of experienced faculty, strong industry collaborations, and dedicated placement support, we ensure holistic development and career readiness. We look forward to being a part of your journey toward professional excellence.

Dr. Indira Bhardwaj

Dr. Indira Bhardwaj

Dean, SPBSB

About SPBSB

SP Bansal School of Business (SPBSB), established under Geeta University, Panipat, is a young, vibrant, and industry-anchored B-School committed to developing ethically grounded, technologically uent, and analytically strong business leaders. Rooted in the 40-year legacy of the Geeta Group of Institutions, SPBSB functions within a future-ready, AI-enabled university ecosystem of North India.

Specializations:

Eligibility: Passed a Bachelor’s degree of minimum 3 years duration with at least 50% marks

Duration: 3/4 Years

Eligibility: Masters in relevant field with minimum 55% marks

Duration: 3 Years

Project-Based Learning with live industry projects

Students work on real-world industry problems, gaining hands-on experience and developing practical skills that align with current market demands.

Internship-driven immersion and continuous industry engagement:

Regular internships and industry interactions ensure students gain practical exposure, build professional networks, and stay aligned with evolving industry trends.

Experiential Learning through simulations and role-plays:

Interactive simulations and role-playing activities help students understand real-life scenarios, improve decision-making, and build confidence in professional environments.

Case-Based Learning using Harvard, IIM, and Global case repositories:

Exposure to globally recognized case studies enables students to analyze complex business situations, think critically, and apply theoretical concepts effectively.

Industry-aligned MBA Specialisations

AI for Business

  • Introduction to AI in Business
  • AI-Enabled Analytics & Decision Making for Managers
  • Applied AI Tools & Applications across Enterprise Functions
  • AI Governance, Compliance & Ethics
  • AI Strategy & Digital Innovation for Managers

FinTech

  • Data driven decision making
  • Blockchain & Cryptocurrencies
  • Digital payments and Lending
  • AI& ML in FinTech
  • Regulatory Tech (RegTech)

Digital Marketing

  • SEO & SEM Strategies
  • Social Media Analytics
  • Email and Mobile Marketing
  • Influencer & Affiliate Marketing
  • Data-Driven Campaigns
  • Advanced UI and UX
  • AI and Quick Commerce

Human Resource Management

  • Talent Analytics & AI Recruitment
  • Diversity & Inclusion Strategies
  • Employee Experience and Engagement
  • HR Tech & People Analytics
  • Performance Management Systems
  • Leadership Development & Personal Growth Labs

Marketing

  • Consumer Behaviour and Insights
  • Brand Strategy & Equity
  • International Marketing
  • Marketing in the Quick Commerce Era
  • Marketing Automation Tools
  • Sales Promotion and Advertising

Finance

  • Behavioral Finance
  • Investment Banking Essentials
  • Risk Management & Derivatives
  • Corporate Valuation Models
  • Sustainable Finance
  • Financial Modelling with AI

Logistics & Supply Chain Management

  • Supply Chain Analytics
  • Sustainable Logistics
  • Global Trade Compliance
  • Warehouse Automation
  • E-SCM & Last-Mile Delivery

Entrepreneurship & Family Business

  • Startup Funding Strategies
  • Family Business Governance
  • Venture Scaling Techniques
  • Innovation & Pivot Management
  • Succession Planning
  • Social Entrepreneurship

SPBSB Corporate Connect

Leadership Odyssey Program (LOP)

Individual Development Program (IDP) – Customized Career Plan

Phase 01

Profiling

  • Aptitude and reasoning tests
  • Psychometrics & personality assessment
  • ATS-optimized resume audit
  • Interest mapping & SWOT analysis
Phase 02

Skill Blueprints

  • Customized skill modules
  • Industry certifications (AWS, Cisco, EC-Council)
  • Quarterly progress tracking
Phase 03

SWOT Odyssey Framework (SOF)

  • Strength alignment to roles
  • Skill-gap bootcamps
  • Market trend opportunity mapping
  • Threat mitigation strategies
Phase 04

Career Acceleration (WTO)

  • Workplace Thrive Quotient
  • Role-specific preparation
  • Company culture & performance analysis
  • Final placement readiness mapping
Dubai skyline Burj Khalifa

Global Certifications

  • Learn from industry and academia experts.
  • Participate in a ten-day learning experience in Dubai, Malaysia, or Europe.
University campus aerial

Immersion at IIM Kozhikode

  • Learn from experienced faculty and industry experts
  • Participate in a 7-days residential business experience at SPBSB

From Campus to Corporate

Manik Sharma, MBA

Canada Computers & Electronics (Package - INR 67.5 LPA)

Geeta University’s MBA program strengthened my leadership, decision-making, and problem solving skills through practical learning, helping me confidently tackle business challenges and grow professionally.

Rahul Mor, MBA

Blinkit (Package - INR 25 LPA)

Geeta University’s MBA program built my analytical, strategic, and operational skills through practical, case-based learning, preparing me to perform confidently in a competitive business environment.

Srishti Ahuja, MBA

Godrej Properties Ltd. (Package - INR 17 LPA)

My MBA at Geeta University strengthened my communication, client handling, and negotiation skills through practical, industry focused learning, preparing me to confidently manage real estate responsibilities from day one.

Arvind Kushwaha, MBA

Academor (Package - INR 8 LPA)

Geeta University’s MBA enhanced my business understanding, problem-solving, and adaptability through practical learning, preparing me to confidently begin my career with clarity and purpose.

THE Ranking THE Ranking

Legacy & Ecosystem

Founded in 1985, the Geeta Group of Institutions has emerged as a major educational hub with institutions spanning school education to doctoral programs. SPBSB benefits from the integrated ecosystem of:

Geeta University

AI-enabled multidisciplinary campus

Geeta Finishing School (GFS)

Communication & Corporate Readiness

Geeta Technical Hub (GTH)

Advanced Technology, Certifications, and Industry Skills

Geeta Group Campus