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School of Commerce and Business Management, Geeta University
is organising
International Conference
In Collaboration With
Belarus State Economic University,
Belarus
KRIRK University, Bangkok, Thailand
J&K Economic Association
Geeta University, located in Panipat, Haryana, represents the culmination of nearly four decades of educational excellence fostered by the Geeta Group of Institutions, a pioneering educational ecosystem established under the aegis of the K. R. Education Society. Spread across a modern 40-acre eco-friendly campus, the university offers state-of-the-art infrastructure including advanced laboratories, digital libraries, research centres, incubation hubs, and technology-enabled learning spaces.
Over the past few years, Geeta University has consistently strengthened its reputation for academic excellence, innovation, and forward-looking education, as reflected in a series of prestigious national and international recognitions. In AY 2022–23, the University received the OBE Certificate of Excellence from OBE Rankings for its strong implementation of Outcome-Based Education, Education Excellence Award 2022 by Indian Education Excellence Awards for being an Emerging Private University in Infrastructure & Faculty, AAA Rating in the Careers360 University Ranking 2022, 6th among the Top Universities of India, by Competition Success Review highlighting its rising national stature among higher education institutions.
The recognition continued in AY 2023–24, when the University achieved a major milestone in global sustainability rankings by securing 1st position in Haryana and 23rd in India for SDG-11: Sustainable Cities & Communities in the rankings released by Times Higher Education. This distinction reflects the University’s commitment to sustainable development, community engagement, and responsible innovation. In AY 2024–25, the University received the Fastest Growing & Emerging University Award at the prestigious Jagran Achievers Awards held in Tbilisi, Georgia, recognizing its rapid academic expansion, global outlook, and increasing influence in higher education. Most recently, in AY 2025–26, the University was honored with the Dr. A.P.J. Abdul Kalam Inspiration Award for Excellence in AI-Enabled Education by the National Education & Innovation Forum, acknowledging its pioneering integration of Artificial Intelligence and emerging technologies into teaching and learning.
Together, these recognitions reflect a consistent trajectory of growth and excellence, establishing Geeta University as a dynamic institution that blends academic rigor, technological advancement, sustainability, and industry relevance to shape the leaders and innovators of tomorrow. Guided by the ethos of innovation, integrity, and social responsibility, Geeta University continues to nurture ethical leaders, innovators, and socially conscious professionals who are equipped to address the complex challenges of the 21st-century global economy.
School of Commerce and Business Management (SCBM)
The School of Commerce and Business Management (SCBM) at Geeta University serves as a dynamic centre for management education that integrates strong academic foundations with technology-driven learning and industry engagement. The school is committed to preparing future business leaders who possess analytical capability, digital fluency, and ethical decision-making skills required in the contemporary global economy.
SCBM adopts a technology-enabled pedagogical approach, incorporating digital learning platforms, AI-supported academic tools, business analytics applications, and simulation-based management education to enhance experiential learning. Students gain hands-on exposure through live industry projects, internships, research initiatives, and interaction with corporate leaders and domain experts.
The school also promotes a culture of innovation and inquiry through workshops, seminars, case-based learning, and entrepreneurial initiatives. By combining management fundamentals with emerging technologies and data-driven decision- making frameworks, SCBM equips students with the competencies required to lead organizations in an increasingly digital and interconnected business environment.
SUSTAIN-AI 2026:
The International Conference on Business Resilience, Sustainable AI and Inclusive Growth (SUSTAIN-AI 2026) is a premier academic forum hosted at Geeta University that seeks to explore the transformative potential of emerging technologies in shaping resilient, sustainable, and inclusive business ecosystems. The conference brings together a diverse community of academicians, industry practitioners, policymakers, researchers, and technology innovators from around the world to engage in meaningful dialogue on the evolving intersections of artificial intelligence, sustainability, and strategic management.
The contemporary global economy is experiencing a period of profound transformation. Organizations across industries are confronting complex challenges ranging from geopolitical uncertainties and economic volatility to climate change, technological disruption, and widening socio-economic inequalities. These interconnected challenges demand innovative and integrated solutions that combine technological advancement with responsible governance and sustainable business practices.
Against this backdrop, SUSTAIN-AI 2026 aims to provide a multidisciplinary platform to examine how organizations can leverage artificial intelligence, data analytics, and emerging digital technologies to enhance resilience while advancing environmental sustainability and inclusive growth. The conference encourages scholarly contributions that address both theoretical and practical dimensions of sustainable technological transformation.
A key objective of the conference is to facilitate the exchange of ideas between academia and industry. By bringing together thought leaders and practitioners, the event seeks to foster collaborative research and knowledge sharing on how technology-driven innovation can address pressing global challenges while generating long-term economic value.
The conference programme is structured as a two-day academic and professional engagement platform. The first day will feature specialized pre-conference workshops designed to enhance participants’ research capabilities and technological competencies. These workshops will focus on qualitative and quantitative research methodologies, emerging AI tools for business analytics, and sustainability frameworks relevant to contemporary organizations.
The second day will include keynote addresses by internationally recognized scholars and industry experts, followed by parallel technical sessions where researchers will present their papers across multiple thematic tracks. An editors’ panel discussion will also provide valuable insights into publishing in reputed international journals and enhancing the impact of academic research.
The conference focuses on several critical thematic areas including AI-driven sustainability solutions, technology management in rapidly evolving digital ecosystems, ESG-based corporate governance, data-driven decision making, sustainable finance, and inclusive economic development. These themes reflect the growing importance of integrating technological innovation with responsible leadership and environmental stewardship.
SUSTAIN-AI 2026 also provides participants with significant opportunities for academic recognition and professional development. Selected high-quality papers will be considered for publication in reputed SCOPUS-indexed journals and conference proceedings, providing global visibility to impactful research contributions. Participants will also benefit from expert feedback, networking opportunities, and the development of long-term international research collaborations.
By convening global experts and emerging scholars, the conference aims to stimulate innovative thinking and actionable insights that align technological progress with sustainability, ethical governance, and inclusive economic growth. Ultimately, SUSTAIN-AI 2026 aspires to contribute to shaping future-ready organizations and responsible leadership capable of addressing the complex challenges of the digital and sustainable economy.
AI deployment is accelerating rapidly across industries to increase efficiency, effectiveness, and sustainability. A critical gap that ails the process of AI adoption and deployment is the measurement of AI's actual impact on sustainability outcomes. As organizations employ more AI tools in their processes, it is important that they develop robust frameworks for AI impact measurement and analysis for business sustainability.
The effective lifespan of technologies continues to compress. Artificial Intelligence capabilities, cloud architectures, cybersecurity protocols, and even business models face continuous disruption. This creates organizational obsolescence risk, workforce disruption, capital allocation challenges, and immense innovation pressure. The Conference aims to create awareness on technology evolution and adoption for business resilience.
Organizations must embed sustainability into their core strategies — not as an add-on, but as a driver of long-term value creation. This focus area explores ESG-driven governance, responsible leadership, climate risk management, and the integration of sustainability metrics into enterprise decision-making and reporting.
The convergence of big data, business intelligence, and advanced analytics is reshaping how organizations make decisions. This area covers data-driven strategy, predictive modelling, AI-powered business intelligence, digital transformation, and the ethical governance of algorithmic decision systems.
Inclusive growth requires deliberate strategies to ensure the benefits of economic progress and technological advancement are broadly shared. This area focuses on financial inclusion, access to technology, equitable workforce development, and sustainable livelihood creation — particularly in emerging economies.
We invite submissions from academics, researchers, doctoral students, policymakers, and industry professionals addressing theoretical and empirical issues. The conference focuses on cutting-edge topics such as data-driven decision-making, AI, blockchain, and cybersecurity in business management, as well as sustainable development through computational science, financial management integration, business intelligence, and digital transformation strategies.
Extended Abstract: Limit your abstract to 750–1000 words maximum, excluding references. Label the le as: ABSTRACT (First Authors’ Full Name).
Full Paper: Adhere to the APA style guide (maximum 40 pages, including all content). Label the le as: PAPER (First Authors’ Full Name).
All submitted papers will undergo a double-blind peer review process. Authors will be notified of acceptance or rejection within the stipulated timeline. Accepted papers must be revised based on reviewer comments before final acceptance.
Paper Submission Email: sustainai26@geetauniversity.edu.in
Paper Submission Link: Submit Paper
Conference Website: geetauniversity.edu.in/sustainai-2026
Dr. Viana Hassan
Adjunct Professor, American University of Malta / Founder & CEO, ETTE Academy
Prof. (Dr.) Hebatallah ADAM
Full Professor of Economics, School of Business, Horizon University College, UAE
Dr. Firdous Ahmad Malik
Assistant Professor of Economics, Dept. of Management, University of the People, USA
Dr. Samriti Mahajan
Associate Professor, New Delhi Institute of Management
Dr. Laeeq Razzak Janjua
International Relations, Faculty of Management Sciences, WSB University
Dr. Shajara Ul-Durar
Associate Professor of Management, Dept. of Business & Technology, University of Sunderland
Prof. (Associate) Marco De Sisto
School of Management, College of Business and Law, RMIT University
Prof. PhD Aniela Bălăcescu
Constantin Brâncuși University of Targu Jiu, Romania
Costinela Fortea
Dunarea de Jos University of Galati, Romania
Dr. Volha Rudkouskaya
Associate Professor & Head of Department, Belarus State Economic University
Prof. Dr. Seda Yıldırım
Tekirdag Namık Kemal University, Turkey
Dr. Amna Javed
Senior Lecturer Transformative Knowledge Management, Research Area School of Knowledge Science Japan Advanced Institute of Science and Technology (JAIST) Ishikawa, Japan
Assoc. Prof. Dr. Işıl Demirtaş
Department of Economics, Giresun University, Turkey
Ms. Dimitra Skandali
Lecturer in Marketing & Digital Transformation, University of Peloponnese, Greece
Dr. Poojha Chaturvedi Sharma
Assistant Professor, Apeejay School of Management, Delhi, India
Dr. Sneha Kadyan
Associate Dean Internationalization & Mobility, Jindal Global Business School
Prof. Dr. Sneha Rajput
Professor Centre for Peace Studies, Sri Lanka
Dr. Nisha Nujumudeen
Deputy Director, Associate Professor (Economics), Department of Public Policy
Dr. Bhawana Bhardwaj
Associate professor, HPKV Business School, Central University of HP
Dr. Bilal Ahmad Pandow
Associate Professor, Bahrain Polytechnic, Bahrain
Last Date for Extended Abstract Submission
April 05, 2026
Intimation of Acceptance
April 10, 2026
Early-Bird Registration Deadline
April 15, 2026
Last Date for Registration
May 02, 2026
Full Paper (Final Version) Deadline
May 02, 2026
Conference Dates
7th and 8th May, 2026
| Category | Fee |
|---|---|
| Indian Students | ₹500 |
| Research Scholars / PhD Students | ₹850 |
| Academicians / Faculty Members | ₹1500 |
| Corporate Delegates | ₹2500 |
| Foreign Delegates | $200 (USD) |
Registration Link: Fill Out the Registration Form
For inquiries on accommodation, cancellations, or refunds, please write to us at the conference email address.
Sh. S. P. Bansal
Chancellor,
Geeta University, Panipat
Sh. Nishant Bansal
Pro Chancellor,
Geeta University, Panipat
Sh. Ankush Bansal
Pro Chancellor,
Geeta University, Panipat
Dr. Manoj Manuja
Vice-Chancellor,
Geeta University, Panipat
Dr. Gulshan Chauhan
Pro Vice-Chancellor,
Geeta University, Panipat
Prof. (Dr.) Chander Prakash
Pro Vice-Chancellor,
Research, Ranking & Accreditation
Geeta University, Panipat
Prof. (Dr.) Indira Bhardwaj
Dean, SCBM
Geeta University, Panipat
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Dr. Neeraj Rana
Associate Professor, SCBM
Geeta University, Panipat
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Dr. Poonam
Assistant Professor, SCBM
Geeta University, Panipat
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Dr. Nidhi Gehlawat
Assistant Professor, SCBM
Geeta University, Panipat
Have questions about the conference? Reach out to us through any of the channels below.
